Editorial Board   Guest Author

Ms. Hutchins

Amy Hutchins

Lead Product Manager, BookingSuite (USA), Inc.

Amy Hutchins is a software professional with 12 years of experience designing and building consumer software and online services solutions. She is a Lead Product Manager at BookingSuite, and has spent the past three years focused exclusively on solutions for the hospitality industry. An advocate for non-tech-savvy consumers, Amy emphasizes a premium user experience in all software products. In her current role, Amy has traveled all over the world meeting with hoteliers and learning about their specific pain points and everyday work experiences. By analyzing the nuances of how different hospitality software systems interact with each other, Amy strives to empower properties of all sizes by providing simple end-to-end software solutions to meet their unique needs. She loves the challenge of taking conceptually difficult tasks and distilling them into easy and intuitive solutions to facilitate increased productivity in work and life. Before focusing on hospitality, Amy spent seven years at Microsoft in the Windows division. She spent much of her time in the identity and security space there. She brings that strong background to the hospitality industry, where she works to ensure a safe and enjoyable experience for hotel staff and guests alike. Amy graduated from Duke University with a major in Computer Science and minors in Economics and Classical Civilizations. She doesn't get to use the latter quite as much as she had hoped, but it does prove useful when she's traveling to historic destinations.

Please visit http://suite.booking.com/ for more information.

Ms. Hutchins can be contacted at 314-302-9952 or amy.hutchins@booking.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.