Editorial Board   Guest Author

Ms. Angelucci

Pam Angelucci

Senior Vice President of Operations, RoamBOOST

Pam Angelucci is a distinguished hospitality veteran with more than 15 years of experience in the hospitality industry and hospitality-related IT. As the former Ritz Carlton Hotel Company CIO and vice president of technology, Ms. Angelucci guided several business units to resolve problems and increase revenue. Ms. Angelucci is senior vice president of operations for RoamBOOST, a Boston based technology group that provides cellular infrastructure for hospitality as well as other markets. RoamBOOST's distributed antenna solutions, or DAS, enhance cellular signal for hotels and other multi-use buildings. The technology connects properties to voice and data cellular networks necessary for every day operations. As SVP/operations, she is in charge of projects from initial site assessments, managing installation processes, and ensuring the proper cellular coverage is maintained on each property. Ms. Angelucci is a talented, strong leader, with effective project management skills, and a long-term record of improving efficiencies in the hospitality industry. Skilled in selecting and building high-performance teams, she directed the information technology divisions for several leading companies while retaining exemplary retention rates. Ms. Angelucci brings a wealth of industry expertise from former C-level roles and major consulting assignments, such as Montage Hotels and Resorts, Morgans Hotel Group, Andre Balazs, The Fontainebleau, Twelve Hotels and Residences, Ian Schrager Company, and Capella. She is a member of HFTP, Hospitality and Financial Technology Professionals, and was nominated in 2002 for the "Georgia CIO of the Year" award. Ms. Angelucci earned her bachelor's degree in computer science and engineering from James Madison University, and is currently a resident of Milton, Ga. She served as a captain in the Army reserves for 10 years after college. She volunteers regularly and remains active as a board member for many non-profit companies.

Please visit www.roamboost.com for more information.

Ms. Angelucci can be contacted at 770-329-7512 or pangelucci@roamingaround.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.