Editorial Board   Guest Author

Mr. Van Slyke

Erik Van Slyke

Managing Director, Solleva

Erik Van Slyke is a change leader, executive coach, author, blogger and educator who advises some of the world's leading organizations how to create and navigate change, improve organizational collaboration and develop human capital. As managing director of Solleva, he helps organizations plan for, implement and manage change by coaching change leaders and strengthening project team capability. His innovative approach to leading project-based change was named a Best Idea in HR by Human Resource Executive. With more than two decades in consulting and HR leadership roles, Mr. Van Slyke's clients include both domestic and global organizations across a broad range of industries. Prior to Solleva he led the Northeast Human Capital Management practice at Buck Consultants and held senior consulting roles with Deloitte and SHL. In addition, Mr. Van Slyke served as the executive vice president of human resources for Reuters Americas. Mr. Van Slyke's blog is read in more than 80 countries around the world, and his articles and quotes on change, operational strategy and conflict resolution have appeared in publications that include The Wall Street Journal, Los Angeles Times, Fortune, Business Horizons, CIO, and HR Executive. His book, Listening to Conflict (AMACOM Books), was named by Soundview's Executive Summaries as a Top 30 Business Book of 1999, published in multiple languages and reissued in paperback on its tenth anniversary. As an educator, Mr. Van Slyke has held adjunct faculty roles with Auburn University and Centenary College (NJ) where he has taught courses in business strategy, management and entrepreneurship. His research explores organizational change, leadership practice and development, and transformational learning. Mr. Van Slyke received his MBA from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill and his BA in psychology from Hobart College. Please visit http://www.solleva.com for more information.

Mr. Van Slyke can be contacted at 646-623-4823 or erik.vanslyke@solleva.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.