Editorial Board   Guest Author

Mr. Van Slyke

Erik Van Slyke

Managing Director, Solleva

Erik Van Slyke is a change leader, executive coach, author, blogger and educator who advises some of the world's leading organizations how to create and navigate change, improve organizational collaboration and develop human capital. As managing director of Solleva, he helps organizations plan for, implement and manage change by coaching change leaders and strengthening project team capability.  His innovative approach to leading project-based change was named a Best Idea in HR by Human Resource Executive. With more than two decades in consulting and HR leadership roles, Mr. Van Slyke's clients include both domestic and global organizations across a broad range of industries.

Prior to Solleva he led the Northeast Human Capital Management practice at Buck Consultants and held senior consulting roles with Deloitte and SHL. In addition, Mr. Van Slyke served as the executive vice president of human resources for Reuters Americas. Mr. Van Slyke's blog is read in more than 80 countries around the world, and his articles and quotes on change, operational strategy and conflict resolution have appeared in publications that include The Wall Street Journal, Los Angeles Times, Fortune, Business Horizons, CIO, and HR Executive. His book, Listening to Conflict (AMACOM Books), was named by Soundview's Executive Summaries as a Top 30 Business Book of 1999, published in multiple languages and reissued in paperback on its tenth anniversary.

As an educator, Mr. Van Slyke has held adjunct faculty roles with Auburn University and Centenary College (NJ) where he has taught courses in business strategy, management and entrepreneurship. His research explores organizational change, leadership practice and development, and transformational learning.

Mr. Van Slyke received his MBA from the Kenan-Flagler Business School of the University of North Carolina at Chapel Hill and his BA in psychology from Hobart College.

Please visit http://www.solleva.com for more information.

Mr. Van Slyke can be contacted at 646-623-4823 or erik.vanslyke@solleva.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.