Editorial Board   Guest Author

Ms. Crowell

Beverly Crowell

Executive Vice President, Career Systems International

Beverly Crowell is an experienced consultant, facilitator, speaker, thought leader, and author specializing in the areas of organization, employee and human resources development. Her career spans a variety of industries, including, but not limited to, government, aerospace, healthcare, manufacturing, financial services, and non-profit. As the Executive Vice President of Career Systems International, Ms. Crowell manages the strategic direction of the company's product portfolio and marketing efforts. She also provides expertise in the areas of strategic talent management, employee engagement and retention, career development, and coaching. Her strengths include strategic interventions for clients to create and maintain a sustainable talent management culture with a focus on driving for measurable business results. Prior to joining CSI, Ms. Crowell was responsible for developing/delivering leadership, management, and professional development training programs for an aerospace organization. She has worked with clients in implementing Professional Development, Career Development and Employee Engagement / Retention programs. NASA, Bloomberg, Merck, Harvard, Citi, and PepsiCo are a few companies using these services. Ms. Crowell is a noted speaker presenting at The Conference Board's Employee Engagement and Retention Conferences as well as numerous corporate leadership meetings and events. She is a contributing author to The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing, and Promoting Your Best People and Coaching for Leadership: Writings on Leadership from the World's Greatest Coaches. Ms. Crowell's articles have also appeared in Leadership Excellence and the Talent Management magazines. Ms. Crowell holds a Master of Business Administration from Webster University in St. Louis, Missouri and a Bachelor of Journalism from the University of Missouri in Columbia, Missouri. She is certified in several feedback tools and experienced in delivering over 30 professional development and leadership course titles. She also received certification from NASA's Space Flight Training Instructor Academy at the Johnson Space Center.

Please visit http://www.careersystemsintl.com for more information.

Ms. Crowell can be contacted at 800-577-6916 or beverly.crowell@careersystemsintl.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.