Editorial Board   Guest Author

Ms. Crowell

Beverly Crowell

Executive Vice President, Career Systems International

Beverly Crowell is an experienced consultant, facilitator, speaker, thought leader, and author specializing in the areas of organization, employee and human resources development. Her career spans a variety of industries, including, but not limited to, government, aerospace, healthcare, manufacturing, financial services, and non-profit. As the Executive Vice President of Career Systems International, Ms. Crowell manages the strategic direction of the company's product portfolio and marketing efforts. She also provides expertise in the areas of strategic talent management, employee engagement and retention, career development, and coaching. Her strengths include strategic interventions for clients to create and maintain a sustainable talent management culture with a focus on driving for measurable business results. Prior to joining CSI, Ms. Crowell was responsible for developing/delivering leadership, management, and professional development training programs for an aerospace organization. She has worked with clients in implementing Professional Development, Career Development and Employee Engagement / Retention programs. NASA, Bloomberg, Merck, Harvard, Citi, and PepsiCo are a few companies using these services. Ms. Crowell is a noted speaker presenting at The Conference Board's Employee Engagement and Retention Conferences as well as numerous corporate leadership meetings and events. She is a contributing author to The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing, and Promoting Your Best People and Coaching for Leadership: Writings on Leadership from the World's Greatest Coaches. Ms. Crowell's articles have also appeared in Leadership Excellence and the Talent Management magazines. Ms. Crowell holds a Master of Business Administration from Webster University in St. Louis, Missouri and a Bachelor of Journalism from the University of Missouri in Columbia, Missouri. She is certified in several feedback tools and experienced in delivering over 30 professional development and leadership course titles. She also received certification from NASA's Space Flight Training Instructor Academy at the Johnson Space Center.

Please visit http://www.careersystemsintl.com for more information.

Ms. Crowell can be contacted at 800-577-6916 or beverly.crowell@careersystemsintl.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.