Editorial Board   Guest Author

Ms. Crowell

Beverly Crowell

Executive Vice President, Career Systems International

Beverly Crowell is an experienced consultant, facilitator, speaker, thought leader, and author specializing in the areas of organization, employee and human resources development. Her career spans a variety of industries, including, but not limited to, government, aerospace, healthcare, manufacturing, financial services, and non-profit. As the Executive Vice President of Career Systems International, Ms. Crowell manages the strategic direction of the company's product portfolio and marketing efforts. She also provides expertise in the areas of strategic talent management, employee engagement and retention, career development, and coaching. Her strengths include strategic interventions for clients to create and maintain a sustainable talent management culture with a focus on driving for measurable business results. Prior to joining CSI, Ms. Crowell was responsible for developing/delivering leadership, management, and professional development training programs for an aerospace organization. She has worked with clients in implementing Professional Development, Career Development and Employee Engagement / Retention programs. NASA, Bloomberg, Merck, Harvard, Citi, and PepsiCo are a few companies using these services. Ms. Crowell is a noted speaker presenting at The Conference Board's Employee Engagement and Retention Conferences as well as numerous corporate leadership meetings and events. She is a contributing author to The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing, and Promoting Your Best People and Coaching for Leadership: Writings on Leadership from the World's Greatest Coaches. Ms. Crowell's articles have also appeared in Leadership Excellence and the Talent Management magazines. Ms. Crowell holds a Master of Business Administration from Webster University in St. Louis, Missouri and a Bachelor of Journalism from the University of Missouri in Columbia, Missouri. She is certified in several feedback tools and experienced in delivering over 30 professional development and leadership course titles. She also received certification from NASA's Space Flight Training Instructor Academy at the Johnson Space Center.

Please visit http://www.careersystemsintl.com for more information.

Ms. Crowell can be contacted at 800-577-6916 or beverly.crowell@careersystemsintl.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.