Editorial Board   Guest Author

Ms. Crowell

Beverly Crowell

Executive Vice President, Career Systems International

Beverly Crowell is an experienced consultant, facilitator, speaker, thought leader, and author specializing in the areas of organization, employee and human resources development. Her career spans a variety of industries, including, but not limited to, government, aerospace, healthcare, manufacturing, financial services, and non-profit. As the Executive Vice President of Career Systems International, Ms. Crowell manages the strategic direction of the company's product portfolio and marketing efforts. She also provides expertise in the areas of strategic talent management, employee engagement and retention, career development, and coaching. Her strengths include strategic interventions for clients to create and maintain a sustainable talent management culture with a focus on driving for measurable business results. Prior to joining CSI, Ms. Crowell was responsible for developing/delivering leadership, management, and professional development training programs for an aerospace organization. She has worked with clients in implementing Professional Development, Career Development and Employee Engagement / Retention programs. NASA, Bloomberg, Merck, Harvard, Citi, and PepsiCo are a few companies using these services. Ms. Crowell is a noted speaker presenting at The Conference Board's Employee Engagement and Retention Conferences as well as numerous corporate leadership meetings and events. She is a contributing author to The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing, and Promoting Your Best People and Coaching for Leadership: Writings on Leadership from the World's Greatest Coaches. Ms. Crowell's articles have also appeared in Leadership Excellence and the Talent Management magazines. Ms. Crowell holds a Master of Business Administration from Webster University in St. Louis, Missouri and a Bachelor of Journalism from the University of Missouri in Columbia, Missouri. She is certified in several feedback tools and experienced in delivering over 30 professional development and leadership course titles. She also received certification from NASA's Space Flight Training Instructor Academy at the Johnson Space Center.

Please visit http://www.careersystemsintl.com for more information.

Ms. Crowell can be contacted at 800-577-6916 or beverly.crowell@careersystemsintl.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.