Editorial Board   Guest Author

Mr. Sanfilippo

Matt Sanfilippo

Senior Vice President, Human Resources, The Service Companies

As Senior Vice President of Human Resources at The Service Companies, Matt Sanfilippo oversees 6,000 employees in 40 states and Puerto Rico. Mr. Sanfilippo joined The Service Companies as Director of Human Resources in November 2010. Prior to joining The Service Companies, Mr. Sanfilippo spent over six years with the world's largest casino hotel company, Caesars Entertainment. While with Caesars, Mr. Sanfilippo held various leadership roles in Human Resources including, Employee Relations Manager, and Human Resources Manager. Mr. Sanfilippo got his start in Human Resources as an HR Generalist at Pinnacle Airlines Corp. Prior to joining Caesars, Mr. Sanfilippo spent four years proudly serving in the United States Air Force at Nellis Air Force Base in Las Vegas, NV. Throughout his career, Mr. Sanfilippo has earned several recognitions, including the Chairman's Award for Leadership at Caesars Entertainment in January 2009. He was promoted into his current role overseeing all Human Resources functions in May 2015.

Please visit http://www.theservicecompanies.com for more information.

Mr. Sanfilippo can be contacted at 305-681-8800 or matt.sanfilippo@theservicecompanies.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.