Editorial Board   Guest Author

Mr. Gillespie

Adam Gillespie

Founder, BroadView IP

Adam Gillespie is the founder of Remote Source and BroadView IP, which is a leading integrator in device applications and functionality, adaptive mobile technologies and video applications, creating innovative digital experiences for businesses and consumers based on IP technology across a wide range of accessible devices.

BroadView IP works to minimize the risk of technology investments from workforce automation, entertainment, to e-commerce. We seek to generate immediate revenue and minimize the risk of investing into expendable technologies along with providing support for various hardware profiles and platforms. BroadView seeks to provide a seamless transition into today's mobile-ready technology marketplace. Mr. Gillespie has a diverse background in hospitality technology consulting and hotel profit management with over 10 years' experience supporting the efforts of Hotel Technology Next Generation (HTNG) and the International Hotel Technology Forum (IHTF). He has also played a major support role in the largest hospitality technology focused conference, HITEC as a technology supplier and as a delegate sourcing new technologies for clients in the hospitality marketplace.

Mr. Gillespie is experienced in working with a wide variety of hotel management groups, franchises, and independent boutique hotels internationally. He has assisted with cost and contract management, in-room technology such as IPTV, VOiP, private VPNs, video content distribution, hotel networking and ultra-fast high-speed internet services. Prior to his career in hospitality technology, Mr. Gillespie worked as a high-frequency radio operations specialist in the United States Coast Guard.

He is currently based out of Tampa Florida, and when not involved with work, is always looking forward to spending time with his wife and two daughters.


Please visit http://www.broadviewip.com for more information.

Mr. Gillespie can be contacted at 844-840-4788 or adamg@broadviewip.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.