Editorial Board   

Mr. Modak

Ashish Modak

General Manager, LUX* Belle Mare

Ashish Modak is the General Manager of LUX* Belle Mare, the flagship resort of LUX* Resorts & Hotels and is based in Mauritius. The group operates contemporary luxury resorts in the Indian Ocean where it has 8 properties and 2 resorts in China. The group is also launching its first resort in the UAE and is on a steady expansion plan in several new destinations.

Mr. Modak's profile includes operational excellence of over 20 years in Food & Beverage, Rooms Division and allied areas in some of the finest hotels in Asia, Europe, Middle East and Africa including experience in pre-openings and complete refurbishments of hotels with reputed hotel chains like Taj Hotels, Resorts & Palaces and Six Senses Resorts & Spas prior to joining LUX* Resorts & Hotels.

In his current assignment, Mr. Modak has been instrumental in converting a 186 suite beach front resort in to a leading trendy offering boasting of some of the finest restaurants, a luxurious spa and one of the best service experiences in this part of the world. The resort has shown a steady upward trend on Trip Advisor from being on the 35th position in 2011 to being ranked 1st amongst 181 resorts in Mauritius in 2017.

Having successfully launched Cafe LUX*, the Indian Ocean's first home roasted coffee experience at LUX* Belle Mare in 2011, Mr. Modak was also involved in the opening of LUX* Resorts & Hotels 2 franchise cafes.

Please visit http://www.luxresorts.com/en/hotel-mauritius/luxbellemare for more information.

Mr. Modak can be contacted at +230 402-2000 or ashish.modak@luxbellemare.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.