Editorial Board   Guest Author

Mr. Vallauri

DJ Vallauri

Founder and CEO, Lodging Interactive

DJ Vallauri, Founder & President of Lodging Interactive, has been proactive and successful in all his social media initiatives over the last five years through CoMMingle.

Mr. Vallauri saw the void of participation on social media from individual hotel properties and in 2010 CoMMingle was born. Through his insightful projections, CoMMingle has become a successful division of Lodging Interactive solely dedicated to social media marketing, social customer service and reputation management for the Hospitality Industry.

Every industry's social media needs are different and Mr. Vallauri understands the needs and challenges faced by hotels. Recently, he has led the charge on two new initiatives that take social media to a different level.: Ask DJV Video Series - Weekly video series on YouTube and cross-pollinated to other social networks authentically. Each week Mr. Vallauri offers suggestions, tips, advice, shares knowledge and answers questions from hospitality leaders. The topics range from social media, social customer service, reputation management and the social ecosystem of a hotel. He is sharing his knowledge and giving back to an industry that gave so much to him. Social Voices - A 24/7/365 Social Customer Service & Engagement platform to assist the hospitality industry with its online customer service needs.

Mr. Vallauri's focus had been on how Millennials are using social media. Social Media has embraced the customer service experience between the consumer and the business. No longer just a marketing media, but a true representation of a social voice where a hotel can influence its reputation, add a human touch, connect with past/present/future guests and participate in discussion.

Mr. Vallauri provides the overall company direction and continues to develop leading technology products and services for the hospitality industry. He has held sales, marketing and business development positions with companies such as Meridien Hotels, Reed Travel Group, American Airlines' - AMR Information Services, Cendant's subsidiary WizCom International and Prime Hospitality Corp. In addition, he founded two e-commerce businesses, which he subsequently sold in early 1999.

Mr. Vallauri also serves on the HSMAI Greater New York chapter Advisory Board as the Director of Social Media.

Please visit http://www.lodginginteractive.com for more information.

Mr. Vallauri can be contacted at +1 8772914411704 or dj@lodginginteractive.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.