Editorial Board   Guest Author

Mr. Spitzer

Craig Spitzer

General Manager, Durham Hotel

Craig Spitzer is currently the General Manager for The Durham Hotel in Durham, North Carolina. There, Mr. Spitzer oversees all aspects of property management that make The Durham Hotel a dynamic destination. He played a vital role in opening the hotel in July 2015, collaborating in the design of the overall guest experience, selection of technology systems and team recruitment. Mr. Spitzer's hospitality career began in 1998 in New York City at the Hotel Elysee where he managed the front desk and bell staff at the 99-room historic hotel. In 2000, Mr. Spitzer was installed as the opening general manager at The Library Hotel, a 60-room luxury boutique hotel in Midtown Manhattan. He spent six years guiding the Library to success and helped earn it a place on Conde Nast Traveler's Hot List in 2001. In 2006, Mr. Spitzer moved south joining Empire Properties in Raleigh, North Carolina as Director of Hospitality, overseeing both operations and development of its restaurant portfolio as well as exploring the development of boutique hotels throughout North Carolina. During his tenure he created Empire Eats, the restaurant brand under the Empire Properties umbrella. He was also instrumental in the conceptualization and development of The Pit, a nationally recognized upscale barbecue restaurant that replaced an underperforming restaurant previously in the Empire portfolio. In 2007, Mr. Spitzer received the Horizon Award from the Greater Raleigh Convention and Visitors Bureau “In Recognition of Exemplary Top Leadership within the Wake County Hospitality Industry.” Subsequently, Mr. Spitzer joined Summit Hospitality Group as the Regional Operations Manager and later become General Manager of one of its properties - The Dunhill Hotel in Raleigh, North Carolina. In 2013 Mr. Spitzer founded his own hospitality company called Transcendent Hospitality. Transcendent Hospitality, LLC is a premier provider of third party hotel management services, focusing on independent, upscale, full-service and luxury boutique properties throughout the southeastern United States. Leveraging the significant experience of its principals, the firm focuses on providing value-added services to its clients. Mr. Spitzer received his Bachelor of Arts from University of Wisconsin-Madison.

Please visit www.thedurham.com for more information.

Mr. Spitzer can be contacted at 919-768-8830 or cspitzer@thedurham.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.