Editorial Board   Guest Author

Ms. Voss

Megan Voss

Vice President Human Resources & Associate Development, Aparium Hotel Group

As a believer in the philosophy that the true drivers behind a hotel's success are its associates, Megan Voss focuses on developing and cultivating teams that genuinely believe in the brand's vision and enhance the inspiring company culture that currently exists inside the walls of all Aparium Hotel Group properties. With like-minded associates who can provide genuine, intuitive service, Ms. Voss believes Aparium is poised to provide its guests unique, memorable experiences that keep them coming back. Since joining the company in spring 2014, Ms. Voss has led the charge in spearheading the promotion and implementation of Aparium's values among all employees, as well as enacting learning and development strategies to ensure sustainable employee success. A certified Senior Professional in Human Resources, Ms. Voss brings with her nearly two decades of experience in hospitality and retail, including heading up the global learning and development at renowned W Hotel properties and its Starwood brand. Going the distance is a literal expression for Ms. Voss, who is an avid runner and multiple marathon veteran.

Please visit www.aparium.com for more information.

Ms. Voss can be contacted at 312-275-1080 or info@aparium.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.