Editorial Board   Guest Author

Ms. Abelow

Lorraine Abelow

Founder & President, Abelow PR

Lorraine Abelow has a 30 year, award-winning, boutique travel PR firm in New York City and is at the forefront of trends affecting traditional and social media. Her career representing such blue-chip names as Four Seasons and Hilton Hotels, while also working with boutique properties across the globe as well as island destinations like St Barts.

Abelow PR's affordable hotel PR campaigns are designed to move the needle regularly gaining eye-catching feature exposure in such top outlets as The New York Times, Travel and Leisure and Conde Nast Traveler. It's the long-standing relationships the team has with high-level editors that insures coverage in A list media in every campaign. Coverage in influential blogs and social media campaigns round out Abelow PR's expertise. With a seasoned team consisting of a core group of senior and savvy public relations pros, the agency is able to jump quickly on an account, nimbly conceiving and executing an aggressive, multi-faceted campaign.

When Ms. Abelow founded her hospitality PR firm, she wanted to stay small, to maintain principal level involvement on every account on a daily basis. The team digs in and rolls up our sleeves, day-in-day out, joining yours to make marketing success for your brand.

Ms. Abelow serves as an honorary judge for the Hotels Sales and Marketing International Organization, from which she has won awards for her outstanding achievement over her illustrious career.

Please visit http://abelowpr.com/ for more information.

Ms. Abelow can be contacted at 203-226-9247 or Lorraine@AbelowPR.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.