Editorial Board   Guest Author

Ms. Chambers

Lizz Chambers

Manager of Group Sales, Newport Hospitality Group

Lizz Chambers leads Newport Hospitality Group's Sales and Organizational Development team. With guest expectations continuing to rise, the need for motivated, knowledgeable and guest-focused team members on our sales force has never been greater. The need for a strong sales effort along with sales training and development is crucial and is a dynamic and challenging role which Lizz takes seriously. Ms. Chambers has over 28 years of industry experience that includes broad-based sales and marketing expertise in multiple segments of the travel industry. Her hotel industry experience includes branded, independent, select-service, full-service, extended stay, conference and new construction properties. Ms. Chambers considers sales and marketing to be critical to a property's success. Her team of experts oversee market analysis, positioning, revenue strategy, yield and demographic analysis as well as the company's internet marketing initiatives. To accomplish these tasks, Lizz works with her corporate team to ensure that each property develops a marketing strategy and oversees its successful execution. NHG has been on the edge of the e-commerce trend since 1994 when we launched our first corporate website and one of the first online booking engines in the industry. Lizz is on the forefront of e-commerce and insures that, as a marketing tool, it is best utilized for the specific needs of each property. “Everybody Sells” is her company's battle cry, from Sales Directors to Guest Service Personnel to our Rooms Care Associates (Maintenance and Housekeeping), everyone at NHG receives sales training. Ms. Chambers is also a member of Hospitality Sales and Marketing Association International, The Council of Hotel and Restaurant Trainers and is a Certified Hospitality Administrator and Certified Hospitality Educator with American Hotel and Lodging Association's Educational Institute. Please visit www.nhghotels.com for more information.

Ms. Chambers can be contacted at 757-221-6830 or lizzc@nhghotels.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.