Editorial Board   Guest Author

Ms. Chambers

Lizz Chambers

Manager of Group Sales, Newport Hospitality Group

Lizz Chambers leads Newport Hospitality Group's Sales and Organizational Development team. With guest expectations continuing to rise, the need for motivated, knowledgeable and guest-focused team members on our sales force has never been greater. The need for a strong sales effort along with sales training and development is crucial and is a dynamic and challenging role which Lizz takes seriously. Ms. Chambers has over 28 years of industry experience that includes broad-based sales and marketing expertise in multiple segments of the travel industry. Her hotel industry experience includes branded, independent, select-service, full-service, extended stay, conference and new construction properties. Ms. Chambers considers sales and marketing to be critical to a property's success. Her team of experts oversee market analysis, positioning, revenue strategy, yield and demographic analysis as well as the company's internet marketing initiatives. To accomplish these tasks, Lizz works with her corporate team to ensure that each property develops a marketing strategy and oversees its successful execution. NHG has been on the edge of the e-commerce trend since 1994 when we launched our first corporate website and one of the first online booking engines in the industry. Lizz is on the forefront of e-commerce and insures that, as a marketing tool, it is best utilized for the specific needs of each property. “Everybody Sells” is her company's battle cry, from Sales Directors to Guest Service Personnel to our Rooms Care Associates (Maintenance and Housekeeping), everyone at NHG receives sales training. Ms. Chambers is also a member of Hospitality Sales and Marketing Association International, The Council of Hotel and Restaurant Trainers and is a Certified Hospitality Administrator and Certified Hospitality Educator with American Hotel and Lodging Association's Educational Institute.

Please visit www.nhghotels.com for more information.

Ms. Chambers can be contacted at 757-221-6830 or lizzc@nhghotels.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.