Editorial Board   Guest Author

Ms. Chambers

Lizz Chambers

Manager of Group Sales, Newport Hospitality Group

Lizz Chambers leads Newport Hospitality Group's Sales and Organizational Development team. With guest expectations continuing to rise, the need for motivated, knowledgeable and guest-focused team members on our sales force has never been greater. The need for a strong sales effort along with sales training and development is crucial and is a dynamic and challenging role which Lizz takes seriously. Ms. Chambers has over 28 years of industry experience that includes broad-based sales and marketing expertise in multiple segments of the travel industry. Her hotel industry experience includes branded, independent, select-service, full-service, extended stay, conference and new construction properties. Ms. Chambers considers sales and marketing to be critical to a property's success. Her team of experts oversee market analysis, positioning, revenue strategy, yield and demographic analysis as well as the company's internet marketing initiatives. To accomplish these tasks, Lizz works with her corporate team to ensure that each property develops a marketing strategy and oversees its successful execution. NHG has been on the edge of the e-commerce trend since 1994 when we launched our first corporate website and one of the first online booking engines in the industry. Lizz is on the forefront of e-commerce and insures that, as a marketing tool, it is best utilized for the specific needs of each property. “Everybody Sells” is her company's battle cry, from Sales Directors to Guest Service Personnel to our Rooms Care Associates (Maintenance and Housekeeping), everyone at NHG receives sales training. Ms. Chambers is also a member of Hospitality Sales and Marketing Association International, The Council of Hotel and Restaurant Trainers and is a Certified Hospitality Administrator and Certified Hospitality Educator with American Hotel and Lodging Association's Educational Institute.

Please visit www.nhghotels.com for more information.

Ms. Chambers can be contacted at 757-221-6830 or lizzc@nhghotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program. Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.