Editorial Board   Guest Author

Mr. Edwards

Ken Edwards

Owner and CEO, HMBookstore and Tristar Hotel Group

Ken Edwards is the Owner and CEO of HMBookstore.com and Tristar Hotel Group, where he leads strategic vision and directly oversees core business functions to ensure positive corporate performance. With over 25 years in the hotel industry developing, acquiring and providing management to properties throughout the U.S., Mr. Edwards has turned his decades of experience into innovative business initiatives leading to products and services for the hospitality industry. He speaks nationally on topics of expertise, including revenue management, cash management, multi-property management, sales and marketing, and food and beverage. While owning and operating properties, and providing training to hotel employees, Mr. Edwards recognized an unfulfilled need for effective employee training solutions in all areas of hospitality and hotel operations, for enhancing employee retention, managing costs, increasing revenue, and better customer service. As a result, he founded HMBookstore, an online Learning Management System (LMS) platform used worldwide that provides over 150 online educational training courses for hotel owners and operators, individuals pursuing a career in the hospitality industry, as well hospitality industry professionals looking to enhance their skills. Mr. Edwards received his Bachelor of Science Degree in Hotel Management from the University of Nevada, Las Vegas; a nationally recognized hospitality university. His is also a graduate from the Culinary Institute of America, continuing education in the Food and Beverage field. Throughout his career, Mr. Edwards has owned 18 hotels and has been honored with Hotel of the Year by Radisson McDowell. He is a past Board of Director for IHG Hotel Owners, and has served on IHG Brand Committees as Direct Sales Committee-Chairman, Holiday Inn Committee and IHG Frequent Travel Committee-Priority Club.

Please visit http://www.hmbookstore.com/ for more information.

Mr. Edwards can be contacted at 602-453-9901 or keunlv@aol.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.