Editorial Board   

Mr. Barbera

Michael Barbera

CEO, Barbera Solutions

Michael Barbera is a Fortune 50 consumer psychologist and strategy consultant, angel investor and award-winning business strategist. He is a business psychologist who is involved in both practical and academic endeavors. His areas of practice are consumer behavior, consumer emotions, social psychology, decision-making, brand management, and marketing and long-term business strategies. Mr. Barbera is currently employed as the CEO of Barbera Solutions and serves as a board member of several organizations. His clients can be found on the Fortune 50 list, ABC's Shark Tank, Bravo's Million Dollar Listing, The Food Network, and include Harley-Davidson, the Baltimore Ravens, the Carolina Hurricanes, Microsoft, and the Department of Defense. Mr. Barbera began his entrepreneurial career at the age of 13 in New York City hosting concerts for artists such as Warrant, the Goo Goo Dolls and 3 Doors Down. In 2015, the White House recognized Mr. Barbera for his contributions to entrepreneurship. This work includes development and validation of consumer emotions, consumer behavior, product placement, consumer interaction, business growth strategies and judgment and decision-making. Additionally, Mr. Barbera is a highly sought keynote speaker. Mr. Barbera's keynote topics include observations and results of academic and practitioner research, and insights of social science. Mr. Barbera is an active member of the American Psychological Association, the Society of Industrial and Organizational Psychology, the Society of Judgment and Decision-Making, the Society of Consumer Psychology and the National Speakers Association. Mr. Barbera is completing a Ph.D. in Behavioral Economics with a focus in time pressure and scarcity. He has a BS in Business Administration and two MBAs: entrepreneurship and executive management.

Please visit http://www.barberasolutions.com/ for more information.

Mr. Barbera can be contacted at 800-584-8047 or mbarbera@barberasolutions.com

Coming up in March 2019...

Human Resources: An Era of Transition

Traditionally, the human resource department administers five key areas within a hotel operation - compliance, compensation and benefits, organizational dynamics, selection and retention, and training and development. However, HR professionals are also presently involved in culture-building activities, as well as implementing new employee on-boarding practices and engagement initiatives. As a result, HR professionals have been elevated to senior leadership status, creating value and profit within their organization. Still, they continue to face some intractable issues, including a shrinking talent pool and the need to recruit top-notch employees who are empowered to provide outstanding customer service. In order to attract top-tier talent, one option is to take advantage of recruitment opportunities offered through colleges and universities, especially if they have a hospitality major. This pool of prospective employees is likely to be better educated and more enthusiastic than walk-in hires. Also, once hired, there could be additional training and development opportunities that stem from an association with a college or university. Continuing education courses, business conferences, seminars and online instruction - all can be a valuable source of employee development opportunities. In addition to meeting recruitment demands in the present, HR professionals must also be forward-thinking, anticipating the skills that will be needed in the future to meet guest expectations. One such skill that is becoming increasingly valued is “resilience”, the ability to “go with the flow” and not become overwhelmed by the disruptive influences  of change and reinvention. In an era of transition—new technologies, expanding markets, consolidation of brands and businesses, and modifications in people's values and lifestyles - the capacity to remain flexible, nimble and resilient is a valuable skill to possess. The March Hotel Business Review will examine some of the strategies that HR professionals are employing to ensure that their hotel operations continue to thrive.