Editorial Board   

Mr. Green

Bryan Green

Founder & CEO, Advantage Fitness Products

Bryan Green is a wellness industry entrepreneur and fitness facility design expert. He has overseen the development of training facilities for Fortune 100 companies, global hospitality flags, health clubs, specialty studios, universities, and professional sports teams. Mr. Green founded Advantage Fitness Products (AFP) in 1997 to meet the growing demand for consultative support and supply of non-traditional wellness facilities beyond the larger health club chains. Mr. Green established FitnessDesignGroup® in 2001 to serve as a specialized consultancy for early stage planning and design for commercial fitness facilities of all types. The company has since evolved to provide project management services, and today foundationally supports both AFP and the Aktiv Solution divisions towards their client facility design requirements. In 2015 Mr. Green Founded Aktiv Solutions to support the industry's hyper-growth segment of Functional Training. The company's clients include Hilton Hotels, Nike, Apple, Starbucks, YMCA, and Golds Gym amongst other industry leaders. Mr. Green is a designated partner of the California Governor's Council on Physical Fitness & Sports, and is a frequent industry speaker on the subject of functional fitness design and operational strategies. He has also served as an editorial advisor and contributing writer for numerous publications including Hotel Executive, Fitness Management, Resort & Recreation, and Shape Magazine. Mr. Green is a Foundation Board Member for California State University, at Northridge. Mr. Green resides in Topanga California with his wife, children, and dog Jada.

Mr. Green can be contacted at 310-559-9949 Ext: 110 or bgreen@afproducts.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.