Editorial Board   Guest Author

Mr. Ross

Sam Ross

Executive Director , Visit Carlsbad

Sam Ross was hired in 2009 as the Executive Director for Visit Carlsbad, the official destination marketing organization for Carlsbad, California. Visit Carlsbad is a non-profit organization created to market Carlsbad as a premier travel destination in Southern California and to increase the City's share of tourism-related revenues. Mr. Ross is responsible for implementing Visit Carlsbad's business and marketing plans and defines the marketing strategies for Carlsbad's growing tourism industry. This includes maintaining partnerships with local hotels and attractions. Mr. Ross also serves as key spokesperson for Carlsbad's tourism industry. Prior to joining Visit Carlsbad, Mr. Ross was employed in the tourism industry with the San Diego CVB and Denver Metro CVB. His earlier employment was with Rapp Collins Marco in Boston as an account executive, DiZinno Thompson Advertising and Phillips-Ramsey Advertising both located in San Diego, CA. Mr. Ross was born in 1964 in Cocoa Beach, FL., and in 1977 he and his family moved to Brussels Belgium where he attended and graduated from the International School of Brussels in 1983. Mr. Ross earned a Bachelor of Arts in mass communications and advertising from the University of South Florida. Mr. Ross is a resident of Carlsbad, a board member for the Carlsbad Chamber of Commerce and the Agua Hedionda Lagoon Foundation. He is also a member of Rotary International.

Please visit http://www.visitcarlsbad.com for more information.

Mr. Ross can be contacted at 760-434-6093 or samr@visitcarlsbad.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.