Editorial Board   Guest Author

Mr. Ross

Sam Ross

Executive Director , Visit Carlsbad

Sam Ross was hired in 2009 as the Executive Director for Visit Carlsbad, the official destination marketing organization for Carlsbad, California. Visit Carlsbad is a non-profit organization created to market Carlsbad as a premier travel destination in Southern California and to increase the City's share of tourism-related revenues. Mr. Ross is responsible for implementing Visit Carlsbad's business and marketing plans and defines the marketing strategies for Carlsbad's growing tourism industry. This includes maintaining partnerships with local hotels and attractions. Mr. Ross also serves as key spokesperson for Carlsbad's tourism industry. Prior to joining Visit Carlsbad, Mr. Ross was employed in the tourism industry with the San Diego CVB and Denver Metro CVB. His earlier employment was with Rapp Collins Marco in Boston as an account executive, DiZinno Thompson Advertising and Phillips-Ramsey Advertising both located in San Diego, CA. Mr. Ross was born in 1964 in Cocoa Beach, FL., and in 1977 he and his family moved to Brussels Belgium where he attended and graduated from the International School of Brussels in 1983. Mr. Ross earned a Bachelor of Arts in mass communications and advertising from the University of South Florida. Mr. Ross is a resident of Carlsbad, a board member for the Carlsbad Chamber of Commerce and the Agua Hedionda Lagoon Foundation. He is also a member of Rotary International.

Please visit http://www.visitcarlsbad.com for more information.

Mr. Ross can be contacted at 760-434-6093 or samr@visitcarlsbad.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.