Editorial Board   Guest Author

Ms. Garwood

Sue Garwood

Manager of Education and Training, Best Western Hotels & Resorts

Sue Garwood brings more than 25 years of hospitality industry experience to the Best Western® Hotels & Resorts team. As manager of education and training, she oversees daily operations and programming for the company's Member Learning Resource program. In that role, she oversees the creation, planning and researching of member solutions and is responsible for helping achieve the department's revenue and special performance goals. Ms. Garwood has worked with Best Western on a corporate level for the past ten years, but her association with the company began years before, as general manager and then owner/general manager of a limited-service Best Western property. She has a solid understanding of what it takes to excel on the property level and as a result, she is able to truly help impact the success of members on a daily basis. Ms. Garwood began her career with the San Diego Convention & Visitors Bureau and has held several positions across various segments of the hospitality industry, including hotel sales and marketing, tourism promotion and more. She also previously owned and operated a training company, STG Hosting.

Please visit http://www.bestwestern.com for more information.

Ms. Garwood can be contacted at 602-957-4200 or sue.garwood@bestwestern.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.