Editorial Board   Guest Author

Ms. Kolakowski

Heather Kolakowski

Lecturer in Food and Beverage Management, School of Hotel Administration, Cornell University

Heather Kolakowski is a lecturer in food and beverage management at the School of Hotel Administration (SHA). She teaches several food and beverage courses, including Restaurant Management, Contemporary Healthy Foods, as well as Hunger, Health and Nonprofit Social Enterprise. She is also the faculty advisor for Hotel Ezra Cornell (HEC), the student-run hospitality showcase conference which allows students the opportunity to put theory into practice while taking on leadership responsibilities each spring. Ms. Kolakowski has also taught at the Culinary Institute of America (CIA) in Hyde Park, NY. Her courses included Beverage Operations Management, Spirits and Principles of Mixology, Advanced Principles of Service in Hospitality Management, Introductory Table Service in the dining room of St. Andrew's Cafe, and Formal Hospitality and Service Management in the American Bounty Restaurant on the CIA campus. These front-of-the-house classes review the principles of fine service and hospitality in a restaurant setting, emphasizing customer service, beverages including wine and spirits, restaurant trends, and sales. In addition to her service classes, she has also taught the elective Women in Leadership. A 2000 graduate of SHA and a 2002 graduate of the CIA, Ms. Kolakowski returned to her culinary alma mater in 2008 after serving as food and beverage manager for the Four Seasons Hotel Company in Washington, D.C. and Jackson Hole, WY. Her additional professional experience includes assistant manager for the Peninsula Grille in Warrington, PA, and teaching assistant at both the CIA and Cornell University. Awarded an MBA at SUNY Empire State College in December 2013, Ms. Kolakowski is also a member of the Women's Foodservice Forum, Women Chefs and Restaurateurs, the United States Bartender's Guild Association, and the Cornell Hotel Society. Ms. Kolakowski is a Certified Hospitality Educator (CHE) and certified TIPS responsible alcohol service instructor.

Please visit http://www.cornell.edu for more information.

Ms. Kolakowski can be contacted at 607-255-8397 or haf30@cornell.edu

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.