Editorial Board   Guest Author

Ms. Ruble-Dotts

Ranee Ruble-Dotts

Founder and Creative Director, Paper Moon Creative

Ranee Ruble-Dotts is the founder and creative director for Paper Moon Creative, a boutique design and marketing communications agency based in Portland, Oregon. With more than 20 years of experience, she specializes in branding development, print design, web design, e-mail marketing, copy writing, and media relations. Primarily serving the travel and tourism industry, her clients include the California Hotel and Lodging Association, California Association of Boutique and Breakfast Inns, Visit Santa Cruz County, Santa Barbara Hotel Group, and many others. Ms. Ruble-Dotts got her professional start in design in 1991, at the age of 17, just as Apple computers and desktop publishing were fast replacing old typesetters and stat cameras. In her hometown of St. Louis, she landed a summer internship at Hartmann Publishing, which published the city's alternative newsweekly, The Riverfront Times and the city's glossy St. Louis Magazine. She was offered a job and stayed for five years, designing print advertising, editorial page layouts, and all manner of printed marketing collateral while she finished high school and then college. Prior to founding Paper Moon Creative in 2005, Ms. Ruble-Dotts held senior-level marketing and communications positions with the City of Big Bear Lake and the Santa Cruz County Conference and Visitors Council (now Visit Santa Cruz County). She holds a B.A. in Media Communications from Webster University in St. Louis and M.F.A in Creative Writing from the University of Oregon. Since 2008, Ms. Ruble-Dotts has taught the branding and packaging design courses for Portland Community College and the Small Business Development Center's “Getting Your Recipe to Market” program for food entrepreneurs.

Please visit http://www.papermooncreative.com for more information.

Ms. Ruble-Dotts can be contacted at 503-788-3938 or ranee@papermooncreative.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.