Editorial Board   Guest Author

Ms. Ruble-Dotts

Ranee Ruble-Dotts

Founder & Creative Director, Paper Moon Creative

Ranee Ruble-Dotts is the founder and creative director for Paper Moon Creative, a boutique design and marketing communications agency based in Portland, Oregon. With more than 20 years of experience, she specializes in branding development, print design, web design, e-mail marketing, copy writing, and media relations.

Primarily serving the travel and tourism industry, Ms. Dotts clients include the California Hotel and Lodging Association, California Association of Boutique and Breakfast Inns, Visit Santa Cruz County, Santa Barbara Hotel Group, and many others.

Ms. Dotts got her professional start in design in 1991, at the age of 17, just as Apple computers and desktop publishing were fast replacing old typesetters and stat cameras. In her hometown of St. Louis, she landed a summer internship at Hartmann Publishing, which published the city's alternative newsweekly, The Riverfront Times and the city's glossy St. Louis Magazine. She was offered a job and stayed for five years, designing print advertising, editorial page layouts, and all manner of printed marketing collateral while she finished high school and then college.

Prior to founding Paper Moon Creative in 2005, Ms. Dotts held senior-level marketing and communications positions with the City of Big Bear Lake and the Santa Cruz County Conference and Visitors Council (now Visit Santa Cruz County).

Ms. Dotts holds a B.A. in Media Communications from Webster University in St. Louis and M.F.A in Creative Writing from the University of Oregon. Since 2008, she has taught the branding and packaging design courses for Portland Community College and the Small Business Development Center's "Getting Your Recipe to Market" program for food entrepreneurs.

Please visit http://www.papermooncreative.com for more information.

Ms. Ruble-Dotts can be contacted at 503-788-3938 or ranee@papermooncreative.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.