Editorial Board   Guest Author

Mr. Bridwell

Tony Bridwell

Partner and Practice Leader, Partners in Leadership (PIL)

Tony Bridwell is a Partner and Practice Leader for Partners In Leadership with nearly three decades of executive leadership experience. Most recently serving as the Chief People Officer of Brinker International (the parent company of Chili's and Maggiano's restaurants), Mr. Bridwell is a highly recognized thought leader in corporate culture, L&D, and human resources, being named 2015 HR Executive of the Year by DallasHR (the local SHRM affiliate) and also receiving the 2015 Strategic Leadership Award from Strategic Excellence HR. Mr. Bridwell began working with Brinker in 2009 as a consultant representing Partners In Leadership. Beginning in 2009, Brinker and its restaurants were facing a tough economy. Under his leadership and using the Partners In Leadership approach, Brinker reversed poor engagement, low retention, and high costs and ultimately transformed its culture into a powerhouse resource, delivering high stock prices, best-in-industry employee engagement, and high customer satisfaction levels. Based on this success and demand for his deeper involvement, Mr. Bridwell joined Brinker in 2013 and soon transitioned into a key member of their executive leadership as chief people officer in 2014. Mr. Bridwell has been a facilitator and featured speaker for audiences of several thousand people and has presented for multiple conferences and associations, including the CHRO Exchange, Dallas HR (SHRM), the HRSouthwest Conference, ATD San Diego, and the California Restaurant Association. Mr, Bridwell is a member of the Society for Human Resource Management (SHRM) and serves on the board of directors for two non-profits: Taylor's Gift Foundation, which advocates organ donation awareness, and Unlimited Partnerships, a group dedicated to strengthening churches through the development and mentoring of future church leaders. Tony also authored the books, The Difference Maker (August 2013) and The Kingmaker (June 2016).

Mr. Bridwell can be contacted at 800-504-6070 or tonyb@ozprinciple.com

Coming up in December 2020...

Hotel Law: Protecting Guest Privacy

Every business is obligated to protect their customers from identity theft but unfortunately, data breaches have become all too common. In an effort to protect a guest's right to privacy and to safeguard their personal data, the European Union passed a General Data Protection Regulation (GDPR) that could hold hotels legally liable for any breaches that expose a customer's sensitive personal information. Though the GDPR only pertains to EU citizens' data, any international business that mishandles their data can be legally responsible. Another legal issue of concern is the fight involving hotel "resort fees." Several states attorney generals have recently filed suit against two major hotel chains in an effort to litigate this practice. Their suit alleges that these companies are "engaged in deceptive and misleading pricing practices and their failure to disclose fees is in violation of consumer protection laws." The suit seeks to force the hotel chains to advertise the true price of their hotel rooms. There are several other legal issues that the industry is being forced to address. Sexual harassment prevention in the workplace is still top of mind for hotel employers-particularly in New York and California, which now statutorily require harassment training. Hotels and motels in California will also soon be required to train all their employees on human trafficking awareness. Immigration issues are also of major concern to hotel employers, especially in the midst of a severe labor shortage. The government is issuing fewer H2B visas for low-skilled workers, as well as J-1 visas for temporary workers. Though there is little hope for any comprehensive immigration reform, hotel lobbying groups are actively seeking legal remedies to alleviate this problem. These are just a few of the critical issues that the December issue of the Hotel Business Review will examine in the area of hotel law.