Editorial Board   Guest Author

Mr. Naeger

Matt Naeger

Executive Vice President of Digital Strategy, Merkle

Matt Naeger is the Executive Vice President of Digital Strategy at Merkle. Merkle, a global data-driven, technology-enabled performance marketing agency, is the largest independent agency in the US for CRM, digital, and search. Mr. Naeger joined the Merkle team nearly four years ago through the acquisition of IMPAQT, a leading online marketing agency that he helped found and build. He brings nearly 20 years of experience in direct marketing and advertising industries, both online and offline, to his role at Merkle. As Executive Vice President of Digital Strategy, Mr. Naeger is responsible for developing a team of digital experts that help clients identify new ways to utilize data to drive the decision making processes behind their online marketing programs and build better user experiences on the web. Merkle's digital strategists are visionaries. They look down the road to an integrated program that pushes personalized, addressable media to your customers on a massive scale, then determine what media, creative, and CRM initiatives will get you there. Mr. Naeger has been instrumental in establishing Merkle as a recognized leader in the digital space by industry analysts such as Forrester research as well as the largest ad platforms on the internet. Having spoken on panels at virtually every major industry tradeshow, Matt is seen amongst his peers as a thought leader in Digital Strategy and a go-to resource. Prior to joining Merkle, Mr. Naeger was a founding member of the management team for IMPAQT where he held several roles including: Executive VP of Strategy, VP of Operations, and General Counsel. He has a BS in Business and Political Science from the University of Pittsburgh and a JD from Duquesne University School of Law.

Please visit http://www.merkleinc.com/ for more information.

Mr. Naeger can be contacted at 443-542-4000 or mnaeger@merkleinc.com

Coming up in August 2020...

Food & Beverage: New Technological Innovations

In the past few years, hotel food and beverage departments have experienced significant growth. Managers are realizing just how much revenue potential this sector holds, both in terms of additional revenue and as a means to enhance the guest experience. As a result, substantial investments are being made in F&B operations as a way to satisfy hotel guests but also to keep pace with the competition. Though it has been a trend for many years, the Farm-to-Table movement shows no signs of abating. Hotel chains are abandoning corporate restaurants and are instead partnering with local chefs to create locally-influenced dining options. Local, farm-sourced ingredients paired with specialty beverages or local wine also satisfies the increasing demand from Millennial travelers who are eager to travel sustainably and contribute to a positive impact. A farm-to-table F&B program also helps to support the local economy, which builds community goodwill. Also popular are "Self-Serv" and "Grab & Go" options. These concepts stem from an awareness that a guest's time is limited and if a hotel can supply them with fast, fresh, food and beverage choices, then so much the better for them. Plus, by placing these specialty kiosks in areas that might be traditionally under-utilized (the lobby, for instance), they can become popular destination locations. Of course, there are new technological innovations as well. In-room, on-screen menus allow guests to order from any restaurant on the property, and some hotels are partnering with delivery companies that make it possible for guests to order food from any restaurant in the area. Also, many hotels are implementing in-room, voice-activated devices, so ordering food via an AI-powered assistant will soon become mainstream as well. The August issue of the Hotel Business Review will report on these developments and document what some leading hotels are doing to expand this area of their business.