Editorial Board   Guest Author

Mr. Naeger

Matt Naeger

Executive Vice President of Digital Strategy, Merkle

Matt Naeger is the Executive Vice President of Digital Strategy at Merkle. Merkle, a global data-driven, technology-enabled performance marketing agency, is the largest independent agency in the US for CRM, digital, and search. Mr. Naeger joined the Merkle team nearly four years ago through the acquisition of IMPAQT, a leading online marketing agency that he helped found and build. He brings nearly 20 years of experience in direct marketing and advertising industries, both online and offline, to his role at Merkle. As Executive Vice President of Digital Strategy, Mr. Naeger is responsible for developing a team of digital experts that help clients identify new ways to utilize data to drive the decision making processes behind their online marketing programs and build better user experiences on the web. Merkle's digital strategists are visionaries. They look down the road to an integrated program that pushes personalized, addressable media to your customers on a massive scale, then determine what media, creative, and CRM initiatives will get you there. Mr. Naeger has been instrumental in establishing Merkle as a recognized leader in the digital space by industry analysts such as Forrester research as well as the largest ad platforms on the internet. Having spoken on panels at virtually every major industry tradeshow, Matt is seen amongst his peers as a thought leader in Digital Strategy and a go-to resource. Prior to joining Merkle, Mr. Naeger was a founding member of the management team for IMPAQT where he held several roles including: Executive VP of Strategy, VP of Operations, and General Counsel. He has a BS in Business and Political Science from the University of Pittsburgh and a JD from Duquesne University School of Law.

Please visit http://www.merkleinc.com/ for more information.

Mr. Naeger can be contacted at 443-542-4000 or mnaeger@merkleinc.com

Coming up in September 2019...

Hotel Group Meetings: Uncommon Destinations

The last few years have been good to the Hotel Group Meetings industry and that trend is expected to continue into 2019. Planners are brimming with confidence due to an expanding economy and increased job creation, which typically results in a boost in corporate meetings. Given this promising outlook, planners are trying to outdo themselves to satisfy the high expectations of their clients. One notable trend is to integrate unusual settings into the meeting experience, hosting groups at local zoos, aquariums, museums, event centers, or other outdoor facilities. The goal is to embrace uncommon destinations, rather than a typical hotel conference room, so that meetings can be memorable, unique and stimulating. This is also part of another trend which is to support all things local - from hosting events at landmark city venues; to catering through local restaurants, food trucks and microbreweries; to hosting off-site excursions like agri-tours, athletic events or scenic 5k routes. However, though the setting might be spectacular, there are still some bedrock components that must be provided to ensure a successful meeting. Free, high-speed Wi-Fi is still one of the most requested services. Planners have to make sure that a comprehensive communication infrastructure is in place so clients can easily connect - and stay connected - to the network throughout the entire meeting experience. Also, technology tools can be used to streamline the booking, registration, and check-in process, and Radio Frequency Identification (RFID) materials can be utilized to ensure seamless access to conference events. There are also numerous software tools that encourage audience participation, as well as integrating polls, Q&A, surveys and games into speakers' presentations. The September Hotel Business Review will examine issues relevant to group meetings and will report on what some hotels are doing to promote this sector of their operations.