Editorial Board   Guest Author

Ms. Noble Bean

Nicki Noble Bean

Director of Marketing, The Nonantum Resort

Nicki Noble Bean, Director of Marketing for The Nonantum Resort, is passionate about destination marketing. She launched the resort's brand new mobile-responsive website this past fall, and handles all of the social media, email campaigns, advertising, PR, packages and promotions, and special event sponsorships.

Ms. Bean organized and promoted the Kennebunkport Progressive Dinner via Trolley series, in collaboration with numerous local restaurant partners. She serves on the Board of the Kennebunk-Kennebunkport-Arundel Chamber of Commerce and is Co-Chair of the Chamber's Destination Marketing & PR Committee.

Ms. Bean also serves on the Board of the Maine Beaches Association, one of the eight regional partners of the Maine Office of Tourism, which works to promote year-round visitation to the southern Maine coast from Kittery to Kennebunkport to Old Orchard Beach.

Prior to her work at the Nonantum, Ms. Bean worked in both the sales and marketing disciplines - going from group sales at the Omni Parker House Hotel in downtown Boston to marketing at the DoubleTree by Hilton Boston North Shore.

Ms. Bean served as Tourism Manager at the Greater Portsmouth, NH Chamber of Commerce, working to promote the Seacoast area as a vibrant year-round destination. There she organized and co-founded Restaurant Week Portsmouth, hosted National Geographic's Geotourism editor for a Chamber Breakfast Forum, and worked closely with a variety of regional and statewide tourism partners, serving on the Board of the New Hampshire Travel Council.

Ms. Bean graduated from Wake Forest University with a degree in English and Journalism, and began her career in the travel industry designing customized international tours for student groups at EF Educational Tours in Cambridge, MA. Her international travel experience includes London, Paris, Rome, Athens & the Greek isles, Munich, Venice, Lucerne, Vienna, Sydney & the eastern coast of Australia; Tanzania, Kenya; and more.

Please visit http://www.nonantumresort.com for more information.

Ms. Noble Bean can be contacted at 207-494-1270 or nicki@nonantumresort.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.