Editorial Board   Guest Author

Ms. Noble Bean

Nicki Noble Bean

Director of Marketing, The Nonantum Resort

Nicki Noble Bean, Director of Marketing for The Nonantum Resort, is passionate about destination marketing. She launched the resortís brand new mobile-responsive website this past fall, and handles all of the social media, email campaigns, advertising, PR, packages and promotions, and special event sponsorships. She organized and promoted the Kennebunkport Progressive Dinner via Trolley series, in collaboration with numerous local restaurant partners. Ms. Bean serves on the Board of the Kennebunk-Kennebunkport-Arundel Chamber of Commerce and is Co-Chair of the Chamberís Destination Marketing & PR Committee. Ms. Bean also serves on the Board of the Maine Beaches Association, one of the eight regional partners of the Maine Office of Tourism, which works to promote year-round visitation to the southern Maine coast from Kittery to Kennebunkport to Old Orchard Beach. Ms. Bean is also mother to a three year-old daughter and she and her husband are expecting another baby soon. Prior to her work at the Nonantum, Ms. Bean worked in both the sales and marketing disciplines Ė going from group sales at the Omni Parker House Hotel in downtown Boston to marketing at the DoubleTree by Hilton Boston North Shore. Ms. Bean served as Tourism Manager at the Greater Portsmouth, NH Chamber of Commerce, working to promote the Seacoast area as a vibrant year-round destination. There she organized and co-founded Restaurant Week Portsmouth, hosted National Geographicís Geotourism editor for a Chamber Breakfast Forum, and worked closely with a variety of regional and statewide tourism partners, serving on the Board of the New Hampshire Travel Council. Ms. Bean graduated from Wake Forest University with a degree in English and Journalism, and began her career in the travel industry designing customized international tours for student groups at EF Educational Tours in Cambridge, MA. Her international travel experience includes London, Paris, Rome, Athens & the Greek isles, Munich, Venice, Lucerne, Vienna, Sydney & the eastern coast of Australia; Tanzania, Kenya; and more. Please visit http://www.nonantumresort.com for more information.

Ms. Noble Bean can be contacted at 207-494-1270 or nicki@nonantumresort.com

Coming up in May 2018...

Eco-Friendly Practices: The Greening of Your Bottom Line

There are strong moral and ethical reasons why a hotel should incorporate eco-friendly practices into their business but it is also becoming abundantly clear that “going green” can dramatically improve a hotel's bottom line. When energy-saving measures are introduced - fluorescent bulbs, ceiling fans, linen cards, lights out cards, motion sensors for all public spaces, and energy management systems - energy bills are substantially reduced. When water-saving equipment is introduced - low-flow showerheads, low-flow toilets, waterless urinals, and serving water only on request in restaurants - water bills are also considerably reduced. Waste hauling is another major expense which can be lowered through recycling efforts and by avoiding wastefully-packaged products. Vendors can be asked to deliver products in minimal wrapping, and to deliver products one day, and pick up the packaging materials the next day - generating substantial savings. In addition, renewable sources of energy (solar, geothermal, wind, etc.) have substantially improved the economics of using alternative energies at the property level. There are other compelling reasons to initiate sustainability practices in their operation. Being green means guests and staff are healthier, which can lead to an increase in staff retention, as well as increased business from health conscious guests. Also, sooner or later, all properties will be sold, and green hotels will command a higher price due to its energy efficiencies. Finally, some hotels qualify for tax credits, subsidies and rebates from local, regional and federal governments for the eco-friendly investments they've made in their hotels. The May issue of the Hotel Business Review will document how some hotels are integrating sustainable practices into their operations and how their hotels are benefiting from them.