Editorial Board   Guest Author

Ms. Reid

Gaynor Reid

Vice President Communications & CSR, Accor Asia Pacific

Gaynor Reid is Vice President Communications & CSR for Accor Asia Pacific, based in the company's Singapore regional head office. She has worked for Accor for 18 years, starting in the group's Sydney office as Media Relations Manager and moving to Asia in 2013. She oversees the group's communications strategy, corporate social responsibility (CSR) and crisis management to consistently articulate Accor's messaging to both internal and external audiences.

Prior to joining AccorHotels, Ms. Reid oversaw Communications and Community Relations for the Sydney Organising Committee for the Olympic Games (SOCOG) and managed SOCOG's Welcome the World project to prepare Australia to welcome visitors from across the world for the Olympics. With a background in journalism, she was also a reporter and editor for ten years before moving into Public Relations and Marketing. An award-winning communications professional, Ms. Reid was awarded Best Hotel PR of the Year 2013 (Hotel Management Awards), Communicator of the Year 2011 (Australian Society of Travel Writers), Best Hotel PR 2009 (HM Awards) and Best PR Member 2004 (Australian Society of Travel Writers) as well as being a multiple finalist in similar awards over the past decade.

Born in South Africa to Scottish parents and having lived in Africa, Australia, Asia and the UK, she says she was born to travel and that her job combines her passions for hotels, food and travel. Ms. Reid oversees communications for Accor's 1000+ hotels across Asia Pacific in 20 countries for brands including Raffles, Orient Express, Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis. Ms. Reid also sits on the group's Executive Committee for Asia Pacific.


Please visit http://www.accor.com for more information.

Ms. Reid can be contacted at 65-6408-8864 or gaynor.reid@accor.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.