Editorial Board   Guest Author

Ms. Reid

Gaynor Reid

Vice President Communications & CSR, Accor Asia Pacific

Gaynor Reid is Vice President Communications & CSR for Accor Asia Pacific, based in the company's Singapore regional head office. She has worked for Accor for 18 years, starting in the group's Sydney office as Media Relations Manager and moving to Asia in 2013. She oversees the group's communications strategy, corporate social responsibility (CSR) and crisis management to consistently articulate Accor's messaging to both internal and external audiences.

Prior to joining AccorHotels, Ms. Reid oversaw Communications and Community Relations for the Sydney Organising Committee for the Olympic Games (SOCOG) and managed SOCOG's Welcome the World project to prepare Australia to welcome visitors from across the world for the Olympics. With a background in journalism, she was also a reporter and editor for ten years before moving into Public Relations and Marketing. An award-winning communications professional, Ms. Reid was awarded Best Hotel PR of the Year 2013 (Hotel Management Awards), Communicator of the Year 2011 (Australian Society of Travel Writers), Best Hotel PR 2009 (HM Awards) and Best PR Member 2004 (Australian Society of Travel Writers) as well as being a multiple finalist in similar awards over the past decade.

Born in South Africa to Scottish parents and having lived in Africa, Australia, Asia and the UK, she says she was born to travel and that her job combines her passions for hotels, food and travel. Ms. Reid oversees communications for Accor's 1000+ hotels across Asia Pacific in 20 countries for brands including Raffles, Orient Express, Fairmont, Sofitel, Pullman, Novotel, Mercure and ibis. Ms. Reid also sits on the group's Executive Committee for Asia Pacific.


Please visit http://www.accor.com for more information.

Ms. Reid can be contacted at 656-408-8864 or gaynor.reid@accor.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.