Editorial Board   Guest Author

Mr. Rudnitsky

Steven Rudnitsky

President & Chief Executive Officer, Miraval Group Denver

Steven Rudnitsky has been associated for more than 36 years with iconic consumer packaged-goods companies, including Johnson & Johnson, PepsiCo, Pillsbury, Kraft Foods and Nabisco as well as leading hospitality companies, including Cendant Corporation, Wyndham Worldwide, Dolce Hotels & Resorts and now, Miraval Group. As president & chief executive officer of Denver-based Miraval Group, he leads expansion of the company's luxury resort, spa and wellness portfolio globally. He also oversees ESPA International Ltd., a United Kingdom-based company that focuses on upscale spas and skin-care products. Both are affiliated with KSL Capital Partners LLC. Prior to Miraval Group, Mr. Rudnitsky was president & chief executive officer of Dolce Hotels & Resorts. From 2008 to 2015, he built the company into a premier branded lifestyle and meetings-focused manager of hotels, resorts and corporate conference centers in the United States, Canada and Europe. During late 2014 and early 2015, Mr. Rudnitsky initiated, negotiated and consummated Dolce's sale to Wyndham Worldwide of Parsippany, New Jersey, delivering approximately a two times return to Dolce's shareholders. Before joining Dolce, Mr. Rudnitsky served the Hotel Group Wyndham Worldwide's as president & chief executive officer. Cendant Corporation, predecessor of Wyndham Worldwide, recruited him in 2002 to improve the performance of its 12 hotel brands and expand its portfolio following the 2001 hospitality industry downturn. Earlier in his career, Mr. Rudnitsky was appointed president of Nabisco Food Service Company in 1999 and subsequently was named president of Kraft Foodservice and executive vice president of Kraft Foods Inc., Glenview, Illinois, following its acquisition of Nabisco. From 1996 to 1999, Mr. Rudnitsky was vice president and general manager, food service, for Pillsbury Bakery & Food Service in Minneapolis. From 1984 to 1996, he held positions of increasing responsibility at PepsiCo Inc., based in Purchase, New York. Mr. Rudnitsky began his career in 1980 with McNeil Consumer Products, a Johnson & Johnson Company, on Long Island, New York. Mr. Rudnitsky earned a bachelor of business administration degree at Temple University, Philadelphia, in 1980 and a master of business administration degree in marketing at Fairleigh Dickinson University, Teaneck, New Jersey, in 1985. He received the Stephen W. Brener Lodging Hospitality Silver Plate Award at the 29th Annual New York University Hospitality Industry Investment Conference in 2007.

Please visit http://www.miravalresorts.com for more information.

Mr. Rudnitsky can be contacted at 720-428-6557 or srudnitsky@miravalresorts.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.