Editorial Board   Guest Author

Mr. Bailey

Jonathan Bailey

Founder, i.d.e.a.

Jonathan Bailey has nearly 30 years of direct experience in the marketing communications industry, with an emphasis in the hospitality industry. His leadership is sought after by brands looking for insight, strategy, direction and just plain truth. He leads the relationships team at i.d.e.a., which focuses the firm's attention on its brand partners - present, past and future. Mr. Bailey brings to brands an unusual integrated perspective earned by working in both the public relations and advertising disciplines. As an early pioneer in integration, Mr. Bailey saw clarity in breaking down barriers between marketing functions, and instead focused on how one strategic brand idea can succeed across multiple platforms. Brands such as KSL Resorts, Caesars Entertainment, Marriott Hotels, Visit Newport Beach, and the Santa Catalina Island Company have all benefited from Mr. Bailey's cross-platform brand focus. Over the years, Mr. Bailey has received more than 100 top honors for outstanding creative work from various advertising, public relations and communications organizations and industry groups. He is chairman of TAAN Global, the independent marketing agency network, as has served as guest instructor at the University of California at San Diego, University of San Diego and San Diego State University. A graduate of the University of California at Berkeley, Mr. Bailey earned a bachelor's degree in mass communication with an emphasis in journalism. He past chairman and currently serves on the board of SDX (formerly San Diego Ad Club), and is past president of the Public Relations Society of America, San Diego Chapter. Mr. Bailey was appointed by Mayor Kevin Faulconer as a San Diego City Commissioner for Arts and Culture, and sits on the boards of the Balboa Park Conservancy and the Balboa Park Trust. In addition to his normal workday, Mr. Bailey nurtures and expresses his creativity as a travel writer for San Diego Magazine, Hilton Mom Voyage and The Jet Set Family, among others.

Please visit http://www.theideabrand.com for more information.

Mr. Bailey can be contacted at 619-295-8232 or jonb@theideabrand.com

Coming up in November 2020...

Hotel Design: Home Away From Home

With the rise of the sharing economy and the peer-to-peer marketplace for lodging options, hoteliers are re-thinking the look, feel and appeal of their locations. There is an emphasis on re-creating a feeling of homeyness - a comfortable, cozy and inviting space that feels like home. 'This is accomplished through the careful selection of furniture design, paint colors, lighting design, artwork, bathroom fixtures and textile accessories. In addition, some hotels are providing their guests with upscale amenities, such as a book and movie library, home-style kitchenettes, a coffee machine with locally-sourced beans and tea, or even a batch of fresh-baked cookies. Similarly, there is a growing design trend based on the concept of place-making. Travelers are searching for experiences that are unique and authentic to the locale in which they find themselves, and so hotel designers are integrating a sense of place into their work. This is partially achieved by incorporating traditional artisanal crafts and other local artwork into hotel rooms and communal spaces. Another design trend includes the creation of full-service, co-working environments within the hotel. Guests don't like to stay alone in their room when they need to work, so now they can go downstairs to the lobby-or up to the roof-to work among others. These areas encourage guests - and non-guests alike - to stay as long as they like and to partake of hotel amenities. Finally, recognizing the importance of the Wellness Movement, some designers are exploring how room design can increase the likelihood of deep and restorative sleep. Creating dark and quiet spaces, blocking excessive light, providing guests with a selection of different kinds of pillows, and the ability to control room temperature, are a few of the best practices in this area. These are some of the architecture and design topics that will be covered in the November issue of the Hotel Business Review.