Editorial Board   Guest Author

Mr. Bailey

Jonathan Bailey

Founder, i.d.e.a.

Jonathan Bailey has nearly 30 years of direct experience in the marketing communications industry, with an emphasis in the hospitality industry. His leadership is sought after by brands looking for insight, strategy, direction and just plain truth. He leads the relationships team at i.d.e.a., which focuses the firm's attention on its brand partners - present, past and future. Mr. Bailey brings to brands an unusual integrated perspective earned by working in both the public relations and advertising disciplines. As an early pioneer in integration, Mr. Bailey saw clarity in breaking down barriers between marketing functions, and instead focused on how one strategic brand idea can succeed across multiple platforms. Brands such as KSL Resorts, Caesars Entertainment, Marriott Hotels, Visit Newport Beach, and the Santa Catalina Island Company have all benefited from Mr. Bailey's cross-platform brand focus. Over the years, Mr. Bailey has received more than 100 top honors for outstanding creative work from various advertising, public relations and communications organizations and industry groups. He is chairman of TAAN Global, the independent marketing agency network, as has served as guest instructor at the University of California at San Diego, University of San Diego and San Diego State University. A graduate of the University of California at Berkeley, Mr. Bailey earned a bachelor's degree in mass communication with an emphasis in journalism. He past chairman and currently serves on the board of SDX (formerly San Diego Ad Club), and is past president of the Public Relations Society of America, San Diego Chapter. Mr. Bailey was appointed by Mayor Kevin Faulconer as a San Diego City Commissioner for Arts and Culture, and sits on the boards of the Balboa Park Conservancy and the Balboa Park Trust. In addition to his normal workday, Mr. Bailey nurtures and expresses his creativity as a travel writer for San Diego Magazine, Hilton Mom Voyage and The Jet Set Family, among others.

Please visit http://www.theideabrand.com for more information.

Mr. Bailey can be contacted at 619-295-8232 or jonb@theideabrand.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.