Editorial Board   Guest Author

Mr. Isenberg

Walter Isenberg

President & Chief Executive Officer, Sage Hospitality

The co-founder of Sage Hospitality, Walter Isenberg serves as the company's President and Chief Executive Officer. Denver-based Sage Hospitality specializes in the operations, development and capital transactions of hospitality real estate. Sage Hospitality owns and operates hotels and restaurants in 26 states. Mr. Isenberg directs all company operations, including property management, real estate transactions and brand development. Mr. Isenberg co-founded Sage Hospitality in 1984 with partner Zachary Neumeyer. The company's history in hospitality includes ground-up development, historic-adaptive re-use, acquisitions and third-party management. Sage hotels include well-known brands such as JW Marriott, Starwood Luxury Collection, Westin and Hilton, as well as several independent hotels. In 2006, Sage formed the Sage Restaurant Group, which operates unique high-volume restaurants inside its urban hotels. Sage Hospitality has been consistently recognized for its significant commitment to corporate citizenship. The company was the first recipient of Marriott International's “Spirit to Serve Award,” which is given annually to a franchise partner that lives the vision to be an outstanding corporate citizen. Sage Hospitality has also been an industry leader in implementing green operating practices, committed to developing Gold and Silver LEED certified hotels as well as making it a company-wide mission to make each of its hotels as environmentally friendly as possible. Sage Hospitality has also been recognized for its superior customer service, receiving Excellence in Service awards at many of its hotels. Sage's development group has won numerous awards for excellence in the development of hotels and has been nationally recognized as a leader in historic preservation. A graduate of Cornell University's School of Hotel Administration, Mr. Isenberg is a member of the American Hotel Lodging Association Board of Directors as well as Marriott International and Starwood Owner Advisory Boards. Mr. Isenberg was recently inducted into Denver & Colorado's Tourism Hall of Fame, which is the highest award given by Denver's travel industry. Active in the community, he currently serves on the boards of Visit Denver, The Downtown Denver Partnership, The Children's Hospital Foundation, Colorado Concern and the Metropolitan State University of Denver Board of Trustees.

Please visit http://www.sagehospitality.com for more information.

Mr. Isenberg can be contacted at 303-595-7200 or walter.isenberg@sagehospitality.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.