Editorial Board   Guest Author

Mr. Isenberg

Walter Isenberg

President & Chief Executive Officer, Sage Hospitality

The co-founder of Sage Hospitality, Walter Isenberg serves as the company's President and Chief Executive Officer. Denver-based Sage Hospitality specializes in the operations, development and capital transactions of hospitality real estate. Sage Hospitality owns and operates hotels and restaurants in 26 states. Mr. Isenberg directs all company operations, including property management, real estate transactions and brand development. Mr. Isenberg co-founded Sage Hospitality in 1984 with partner Zachary Neumeyer. The company's history in hospitality includes ground-up development, historic-adaptive re-use, acquisitions and third-party management. Sage hotels include well-known brands such as JW Marriott, Starwood Luxury Collection, Westin and Hilton, as well as several independent hotels. In 2006, Sage formed the Sage Restaurant Group, which operates unique high-volume restaurants inside its urban hotels. Sage Hospitality has been consistently recognized for its significant commitment to corporate citizenship. The company was the first recipient of Marriott International's “Spirit to Serve Award,” which is given annually to a franchise partner that lives the vision to be an outstanding corporate citizen. Sage Hospitality has also been an industry leader in implementing green operating practices, committed to developing Gold and Silver LEED certified hotels as well as making it a company-wide mission to make each of its hotels as environmentally friendly as possible. Sage Hospitality has also been recognized for its superior customer service, receiving Excellence in Service awards at many of its hotels. Sage's development group has won numerous awards for excellence in the development of hotels and has been nationally recognized as a leader in historic preservation. A graduate of Cornell University's School of Hotel Administration, Mr. Isenberg is a member of the American Hotel Lodging Association Board of Directors as well as Marriott International and Starwood Owner Advisory Boards. Mr. Isenberg was recently inducted into Denver & Colorado's Tourism Hall of Fame, which is the highest award given by Denver's travel industry. Active in the community, he currently serves on the boards of Visit Denver, The Downtown Denver Partnership, The Children's Hospital Foundation, Colorado Concern and the Metropolitan State University of Denver Board of Trustees.

Please visit http://www.sagehospitality.com for more information.

Mr. Isenberg can be contacted at 303-595-7200 or walter.isenberg@sagehospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.