Editorial Board   Guest Author

Mr. Pasdeloup

Sylvain Pasdeloup

General Manager, Sofitel Bali Nusa Dua Beach Resort

As Hotel Manager of Sofitel Bali Nusa Dua Beach Resort since its opening in 2013, Sylvain Pasdeloup took the reigns as General Manager on May 1st 2015, carrying on with the duties of overseeing the operations of this luxury five-star resort. He happens to be the youngest hotelier ever to be appointed to this most prestigious helm position at an international five-star resort, at the mere age of 33. The French-born hotelier's long stint comprises Sofitel worldwide, which includes the opening of two Sofitel properties in India and his current post in Bali, Indonesia, and which has allowed him to demonstrate his strategic capability in ensuring effective change outcomes and having valuable experiences in a diverse range of markets. Mr. Pasdeloup has developed a strong ability to work with stakeholders of all kinds, from employees, to property owners and suppliers. Mr. Pasdeloup graduated from Lycee Hotelier of Occitanie, Toulouse, France in 2001, and achieved an MBA in International Hospitality Management (AACSB-EQUIS accredited), graduating from ESSEC - ESSEC Business School in 2005. He speaks fluent native French, English, advanced Spanish and intermediate Bahasa Indonesia. He is also an Australian permanent resident. Mr. Pasdeloup's previous tenures include the Sofitel Gold Coast in November 2007 as Director of Food and Beverage, and a similar position from 2008 to 2010 at the Sofitel Brisbane Central. He then moved to Asia to take up position at Sofitel Mumbai Bandra Kurla, Accor's first and flagship property in India, as Executive Assistant Manager, overseeing the pre-opening and management of the 302-rooms resort.

Please visit http://www.sofitel.com for more information.

Mr. Pasdeloup can be contacted at 62-361-849-2888 or sylvain.pasdeloup@sofitel.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.