Editorial Board   Guest Author

Ms. Jackson

Judith Jackson

Founder, Judith Jackson, Inc.

Judith Jackson is author, lecturer, product and spa developer, certified aromatherapist and licensed massage therapist. She founded Judith Jackson, Inc. after discovering the profound benefits of aromatherapy during a business trip to London 30 years ago.

Ms. Jackson changed her career in marketing and communications and returned to London to study the art and science of aromatherapy. After receiving a certificate in aromatherapy treatment and formulation, she returned to the United States and founded Judith Jackson, Inc. and began to create, manufacture, sell and teach aromatherapy.

Ms. Jackson wrote the first American book on Aromatherapy, "Scentual Touch, A Personal Guide to Aromatherapy", which has been published worldwide in eight languages. Her line of aromatherapy products were the first in major American spas and they received coverage from magazines such as Vogue, Harper's Bazaar, Town & Country and Elle.

Ms. Jackson's prior career in fashion and beauty proved very useful to product development, marketing and communicating the benefits of Judith Jackson Aromatherapy. This phase of her career included positions as Publicity and Fashion Director for Bonwit Teller, Vice President Publicity and Feature Events Director for Bloomingdale's (all stores), Vice President and Account Supervisor U.S and Europe for Burson Marsteller, and Vice President and Brand Manager, Product Development and Branding for Revlon.

Fifteen years ago, Ms. Jackson added hotel amenities to her company's offerings when Marietta Corporation licensed Judith Jackson Spa bath and body products and placed them on Radisson Seven Seas 5-star cruise ships. Ms. Jackson was also asked to create and run spas and salons on the ships featuring her treatments, and beauty services. This led to establishing the Judith Jackson Aromatherapy Spa in Westport, CT. During this period Ms. Jackson also wrote "The Magic of Well Being, a Sensory Program for Self Development," published by DK in the U.S and Europe.

For the past five years the Judith Jackson Spa line of amenities has been made and distributed to fine hotels and resorts by the Hunter Amenities Corporation of Canada. Judith Jackson Spa amenities are also sold in retail sizes by Target and on her own web site, along with the classic Judith Jackson Aromatherapy.

Please visit http://www.judithjackson.com for more information.

Ms. Jackson can be contacted at 203-698-3011 or Judithjackson33@aol.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.