Editorial Board   Guest Author

Mr. Kraft

John Kraft

Senior Associate Attorney, Fuksa Khorsid, LLC

John Kraft is a senior associate attorney with the Chicago law firm of Fuksa Khorshid, LLC. His practice areas include commercial litigation, consumer and financial regulatory compliance, and transactional matters. Mr. Kraft advises a wide range of clients, from Fortune 500 companies, to real estate investment funds, to family businesses. Mr. Kraft is advisor to his clients in the areas of risk management through sound employment practices, insurance coverage, and internal policies and procedures. Mr. Kraft has represented a number of clients in disputes involving employee dishonesty and commercial crime, auditor and accountant malpractice, bank fraud and associated regulatory failures, unfair competition, and breach of contract. In addition, Mr. Kraft has represented real estate developers, general contractors, and subcontractors in multi-million dollar construction disputes arising out of defect claims, mechanics liens, private and public bond claims, delay damages, design defects, and design-build negligence. Mr. Kraft also has extensive experience in insurance coverage matters, having represented almost every major carrier in the areas of fidelity & surety, professional liability, property & casualty, and professional liability; Mr. Kraft also advises insureds in navigating the claims process. Finally, Mr. Kraft represents clients on a variety of transactional matters as well, including commercial real estate transactions, corporate entity formation, commercial contracting, and a number of labor and employment matters. Mr. Kraft received his Bachelor of Arts in Political Science from the University of Michigan at Ann Arbor. He then received his Juris Doctor from Loyola University Chicago, where he was a member of the Loyola Consumer Law Journal.

Please visit http://www.fklawfirm.com for more information.

Mr. Kraft can be contacted at 312-266-2221 or john@fklawfirm.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.