Editorial Board   Guest Author

Mr. Conching

Jon Conching

Director of Sales, Marketing and Events, Hyatt Regency Waikiki Beach Resort and Spa

A seasoned veteran with 40 years of hospitality experience, Jon Conching brings to Hyatt Regency Waikiki Beach Resort and Spa a deep knowledge of the travel industry and the Hawaiian Islands. Mr. Conching's leadership background includes numerous achievements in sales and marketing for leisure, corporate, group and global travel markets. Prior to his appointment at Hyatt Regency Waikiki Beach Resort and Spa, Mr. Conching served as Regional Vice President of Sales and Marketing for the Hawaii region at Hilton Worldwide. Mr. Conching began his hotel sales career at the Sheraton Waikiki as Area Sales Manager in 1983, before joining Hilton Hawaiian Village in 1987 as Convention Sales Manager. Following a series of promotions at Hilton Hawaiian Village, Mr. Conching was appointed Area Director of Sales at Hilton Resorts Hawaii. It was there he climbed the ranks to Regional Vice President of Sales and Marketing for the Hawaii region and Select Resorts at Hilton Worldwide, where he oversaw sales and marketing for the former Turtle Bay Hilton, Kona Hilton, Hilton Hawaiian Village, Hilton Waikoloa Village, Grand Wailea, the Doubletree by Hilton Alana Waikiki properties in Hawaii, and also, the Hilton owned and managed resorts in San Diego, Phoenix and Palm Springs. In his spare time, Mr. Conching enjoys spending time with his wife Jamie, and his three adult daughters, who are also in the hospitality industry in Hawaii. He enjoys surfing, paddle surfing, and swimming. He loves spending time at the beach with friends, cooking and barbecuing.

Please visit http://www.hyatt.com for more information.

Mr. Conching can be contacted at 844-278-9140 or jon.conching@hyatt.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.