Editorial Board   Guest Author

Mr. Zuri

Erich Zuri

General Manager, Munich Marriott Hotel

Erich Zuri joined the Munich Marriott Hotel as General Manager in 2014 where he heads the upscale property in the heart of Munich featuring 348 guest rooms, 14 suites, multiple dining options, a spa & health club, and modern meeting, event and conference spaces. Mr. Zuri brings over three decades of excellence in the hospitality industry to this post in one of Germany's most popular travel and meetings destinations. After graduating from HOSPA in Switzerland at the beginning of his professional life he built his career on both sides of the Pond, holding positions in the US and across Europe. He kicked things off in Washington DC where he served as the Food & Beverage Director at the Mayflower Hotel and then at the Madison Hotel before moving up to the General Manager spot at the State Plaza Hotel and Suites also in the US Capital city. Mr. Zuri then took the helm as the General Manager at the Renaissance Arlington Hotel in Virginia before returning to Europe in 1994 to assume the role of General Manager at the Renaissance Prague. At this property he was awarded Hotelier of the Year in the Czech Republic in 1997. From 1999 to 2006 Mr. Zuri held the office of vice president of CTF Hotels and Resorts, which includes 72 luxury hotel and resorts in North America and Europe. Following that, he joined Marriott Hotels to serve as the General Manager at the Athens Ledra Marriott Hotel, and acted as General Manager at Courtyard by Marriott Brussels.

Please visit http://www.marriott.com for more information.

Mr. Zuri can be contacted at 49-89-360-020 or erich.zuri@marriott.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.