Editorial Board   Guest Author

Mr. Robinson

John D. Robinson

Director of Sales, North America, Aptilo Networks

John D. Robinson is Director of Sales, North America at Aptilo Networks. In this role, he is responsible for sales of Aptilo technology and services to mobile carriers, cable operators, operator service partners and enterprise customers in the United States and Canada. He also works closely with the healthcare and hospitality industry to provide Wi-Fi solutions for large hospital and hotel properties. Mr. Robinson takes a holistic approach to bringing value to these customers, which emphasizes collaboration with the end customer and their desired service partners to deliver scalable and complex solutions for their Wi-Fi networks. He has helped to evolve the Aptilo selling process to address customers' needs with solutions that are vertically relevant and focused on business outcomes. His team has led the development of a cloud-based offering to better address the needs and demands of enterprise customers. Prior to joining Aptilo Networks, Mr. Robinson served as a Retail WLAN Sales Specialist for Motorola Solutions. In this role, he worked with very large retailers on their Wi-Fi requirements and customer engagement strategies. Mr. Robinson successfully delivered and managed large managed services opportunities during his time at Motorola. Mr. Robinson was also the Director of Enterprise Business Development for Samsung Telecommunications Wireless Enterprise, successfully launching a new Wi-Fi product for the North American market. During his tenure, he created a go-to market model and distribution channel agreements to successfully position and sell these new Samsung products. He also worked to align the Wireless Enterprise product portfolio within the larger Samsung Electronics enterprise business unit to create a complete end to end solution for Samsung. Mr. Robinson is a graduate of Texas Tech University. Please visit http://www.aptilo.com for more information.

Mr. Robinson can be contacted at 917-414-9262 or john.robinson@aptilo.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.