Editorial Board   Guest Author

Mr. Robinson

John D. Robinson

Director of Sales, Aptilo Networks

John D. Robinson is Director of Sales, North America at Aptilo Networks. In this role, he is responsible for sales of Aptilo technology and services to mobile carriers, cable operators, operator service partners and enterprise customers in the United States and Canada. He also works closely with the healthcare and hospitality industry to provide Wi-Fi solutions for large hospital and hotel properties.

Mr. Robinson takes a holistic approach to bringing value to these customers, which emphasizes collaboration with the end customer and their desired service partners to deliver scalable and complex solutions for their Wi-Fi networks. He has helped to evolve the Aptilo selling process to address customers' needs with solutions that are vertically relevant and focused on business outcomes. His team has led the development of a cloud-based offering to better address the needs and demands of enterprise customers.

Prior to joining Aptilo Networks, Mr. Robinson served as a Retail WLAN Sales Specialist for Motorola Solutions. In this role, he worked with very large retailers on their Wi-Fi requirements and customer engagement strategies. Mr. Robinson successfully delivered and managed large managed services opportunities during his time at Motorola.

Mr. Robinson was also the Director of Enterprise Business Development for Samsung Telecommunications Wireless Enterprise, successfully launching a new Wi-Fi product for the North American market. During his tenure, he created a go-to market model and distribution channel agreements to successfully position and sell these new Samsung products. He also worked to align the Wireless Enterprise product portfolio within the larger Samsung Electronics enterprise business unit to create a complete end to end solution for Samsung.

Mr. Robinson is a graduate of Texas Tech University.

Please visit http://www.aptilo.com for more information.

Mr. Robinson can be contacted at +1 917-414-9262 or john.robinson@aptilo.com

Coming up in October 2019...

Revenue Management: Focus On Profit

Revenue Management is still a relatively new profession within hotel operations and as such, it continues to evolve. One significant trend in this area is a shift away from using revenue as the foundation to generate key performance indicators (KPIs) and to instead place the emphasis on profit. Traditionally, revenue managers have relied on total revenue per available room (TrevPAR) and revenue per available room (RevPAR) as the basis of their KPIs. Now, some revenue managers are using gross operating profit per available room (GOPPAR) as their primary KPI. This puts profit at the center of revenue management strategy, and managers are increasingly searching for new ways to increase the profitability of their hotels. Return on Investment is the objective of any hotel investment, so it is only logical that profitability and ROI will be emphasized going forward. Another trend is an expanded focus on direct hotel bookings. Revenue managers know that one way to increase profitability is to steer guests away from online travel agencies (OTAs) and book directly with the hotel. This tactic also reinforces brand identity and loyalty, and encourages repeat business. In addition, it provides a valuable platform to market the hotel directly to the customer, and to upsell room upgrades or other services to them. Another trend for revenue managers involves automation in their software programs. Revenue management systems with automation are far more desirable than those without it. Automating data entry and logistics increases efficiency, allowing managers to spend more time on formulating strategy. As a bonus, an automated system helps with aggregating and interpreting data. The October issue of the Hotel Business Review will address these developments and document how some leading hotels are executing their revenue management strategies.