Editorial Board   Guest Author

Mr. Robinson

John D. Robinson

Director of Sales, North America, Aptilo Networks

John D. Robinson is Director of Sales, North America at Aptilo Networks. In this role, he is responsible for sales of Aptilo technology and services to mobile carriers, cable operators, operator service partners and enterprise customers in the United States and Canada. He also works closely with the healthcare and hospitality industry to provide Wi-Fi solutions for large hospital and hotel properties. Mr. Robinson takes a holistic approach to bringing value to these customers, which emphasizes collaboration with the end customer and their desired service partners to deliver scalable and complex solutions for their Wi-Fi networks. He has helped to evolve the Aptilo selling process to address customers' needs with solutions that are vertically relevant and focused on business outcomes. His team has led the development of a cloud-based offering to better address the needs and demands of enterprise customers. Prior to joining Aptilo Networks, Mr. Robinson served as a Retail WLAN Sales Specialist for Motorola Solutions. In this role, he worked with very large retailers on their Wi-Fi requirements and customer engagement strategies. Mr. Robinson successfully delivered and managed large managed services opportunities during his time at Motorola. Mr. Robinson was also the Director of Enterprise Business Development for Samsung Telecommunications Wireless Enterprise, successfully launching a new Wi-Fi product for the North American market. During his tenure, he created a go-to market model and distribution channel agreements to successfully position and sell these new Samsung products. He also worked to align the Wireless Enterprise product portfolio within the larger Samsung Electronics enterprise business unit to create a complete end to end solution for Samsung. Mr. Robinson is a graduate of Texas Tech University.

Please visit http://www.aptilo.com for more information.

Mr. Robinson can be contacted at 917-414-9262 or john.robinson@aptilo.com

Coming up in February 2019...

Social Media: Getting Personal

There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.