Editorial Board   Guest Author

Mr. Robinson

John D. Robinson

Director of Sales, North America, Aptilo Networks

John D. Robinson is Director of Sales, North America at Aptilo Networks. In this role, he is responsible for sales of Aptilo technology and services to mobile carriers, cable operators, operator service partners and enterprise customers in the United States and Canada. He also works closely with the healthcare and hospitality industry to provide Wi-Fi solutions for large hospital and hotel properties. Mr. Robinson takes a holistic approach to bringing value to these customers, which emphasizes collaboration with the end customer and their desired service partners to deliver scalable and complex solutions for their Wi-Fi networks. He has helped to evolve the Aptilo selling process to address customers' needs with solutions that are vertically relevant and focused on business outcomes. His team has led the development of a cloud-based offering to better address the needs and demands of enterprise customers. Prior to joining Aptilo Networks, Mr. Robinson served as a Retail WLAN Sales Specialist for Motorola Solutions. In this role, he worked with very large retailers on their Wi-Fi requirements and customer engagement strategies. Mr. Robinson successfully delivered and managed large managed services opportunities during his time at Motorola. Mr. Robinson was also the Director of Enterprise Business Development for Samsung Telecommunications Wireless Enterprise, successfully launching a new Wi-Fi product for the North American market. During his tenure, he created a go-to market model and distribution channel agreements to successfully position and sell these new Samsung products. He also worked to align the Wireless Enterprise product portfolio within the larger Samsung Electronics enterprise business unit to create a complete end to end solution for Samsung. Mr. Robinson is a graduate of Texas Tech University.

Please visit http://www.aptilo.com for more information.

Mr. Robinson can be contacted at 917-414-9262 or john.robinson@aptilo.com

Coming up in June 2019...

Sales & Marketing: Selling Experiences

There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.