Editorial Board   Guest Author

Mr. Wilson

Jonathan Wilson

VP Product Innovation & Brand Services, Hilton Worldwide

Jonathan Wilson leads a team of the best professionals in the industry to provide global product innovation and brand definition in food and beverage, spa and wellness, rooms division, and meeting and public spaces for 14 worldwide brands. In addition, he is responsible for pursuing the development of strategic opportunities in innovation through creative partner solutions, talent exposure and a fostered environment. Prior to Joining Hilton Worldwide in May of 2015, Mr. Wilson spent 15 years at Princess Cruises, the number one cruise line in the premium market segment and fourth largest cruise line in the world. As vice president, guest food and beverage experience, product development and hotel analysis, Mr. Wilson led the team that creates and delivers the food, beverage, bar, lounge, and dining experiences for guests and crew through guest culinary, dining and beverage services. He was responsible for guiding product development in the areas of culinary, dining and beverage services, through newbuild initiatives, revitalization efforts, capital expenditure, crew engagement and product relevance of Asia source markets. The goal of his team was to create onboard offerings that drive new demand and build customer loyalty while maximizing onboard revenue, cost control, operational efficiencies. Mr. Wilson's positions within Princess Cruises included director of culinary operations, director of hotel operations, vice president of hotel operations for newbuild and product development, and vice president of hotel operations food & beverage and product development. Before joining Princess Cruises, Mr. Wilson held management positions at the Institute of Hotel and Tourism Management where he led the Educational Division of the Belvoir Park Swiss Hotel School as well as functional hotel and food and beverage operations; The Palace of the Lost City in South Africa, and the Grand Wailea Resort and Spa in Maui, Hawaii where his career as a Chef de Cuisine afforded him the opportunity to cook for celebrities, dignitaries and peers. Starting as a chef by trade with an apprenticeship from the Grove Park Inn and Country Club in North Carolina, Mr. Wilson also earned a degree in Culinary Arts from Johnson and Wales University. Originally from Indiana, Mr. Wilson continues to enjoy traveling the world and now lives with his wife and three daughters in Leesburg, VA.

Please visit http://www.hilton.com for more information.

Mr. Wilson can be contacted at 703-883-1000 or jonathan.wilson@hilton.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.