Editorial Board   Guest Author

Mr. Wilson

Jonathan Wilson

VP Product Innovation & Brand Services, Hilton Worldwide

Jonathan Wilson leads a team of the best professionals in the industry to provide global product innovation and brand definition in food and beverage, spa and wellness, rooms division, and meeting and public spaces for 14 worldwide brands. In addition, he is responsible for pursuing the development of strategic opportunities in innovation through creative partner solutions, talent exposure and a fostered environment. Prior to Joining Hilton Worldwide in May of 2015, Mr. Wilson spent 15 years at Princess Cruises, the number one cruise line in the premium market segment and fourth largest cruise line in the world. As vice president, guest food and beverage experience, product development and hotel analysis, Mr. Wilson led the team that creates and delivers the food, beverage, bar, lounge, and dining experiences for guests and crew through guest culinary, dining and beverage services. He was responsible for guiding product development in the areas of culinary, dining and beverage services, through newbuild initiatives, revitalization efforts, capital expenditure, crew engagement and product relevance of Asia source markets. The goal of his team was to create onboard offerings that drive new demand and build customer loyalty while maximizing onboard revenue, cost control, operational efficiencies. Mr. Wilson's positions within Princess Cruises included director of culinary operations, director of hotel operations, vice president of hotel operations for newbuild and product development, and vice president of hotel operations food & beverage and product development. Before joining Princess Cruises, Mr. Wilson held management positions at the Institute of Hotel and Tourism Management where he led the Educational Division of the Belvoir Park Swiss Hotel School as well as functional hotel and food and beverage operations; The Palace of the Lost City in South Africa, and the Grand Wailea Resort and Spa in Maui, Hawaii where his career as a Chef de Cuisine afforded him the opportunity to cook for celebrities, dignitaries and peers. Starting as a chef by trade with an apprenticeship from the Grove Park Inn and Country Club in North Carolina, Mr. Wilson also earned a degree in Culinary Arts from Johnson and Wales University. Originally from Indiana, Mr. Wilson continues to enjoy traveling the world and now lives with his wife and three daughters in Leesburg, VA.

Please visit http://www.hilton.com for more information.

Mr. Wilson can be contacted at 703-883-1000 or jonathan.wilson@hilton.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.