Editorial Board   Guest Author

Mr. Wilson

Jonathan Wilson

VP Product Innovation & Brand Services, Hilton Worldwide

Jonathan Wilson leads a team of the best professionals in the industry to provide global product innovation and brand definition in food and beverage, spa and wellness, rooms division, and meeting and public spaces for 14 worldwide brands. In addition, he is responsible for pursuing the development of strategic opportunities in innovation through creative partner solutions, talent exposure and a fostered environment. Prior to Joining Hilton Worldwide in May of 2015, Mr. Wilson spent 15 years at Princess Cruises, the number one cruise line in the premium market segment and fourth largest cruise line in the world. As vice president, guest food and beverage experience, product development and hotel analysis, Mr. Wilson led the team that creates and delivers the food, beverage, bar, lounge, and dining experiences for guests and crew through guest culinary, dining and beverage services. He was responsible for guiding product development in the areas of culinary, dining and beverage services, through newbuild initiatives, revitalization efforts, capital expenditure, crew engagement and product relevance of Asia source markets. The goal of his team was to create onboard offerings that drive new demand and build customer loyalty while maximizing onboard revenue, cost control, operational efficiencies. Mr. Wilson's positions within Princess Cruises included director of culinary operations, director of hotel operations, vice president of hotel operations for newbuild and product development, and vice president of hotel operations food & beverage and product development. Before joining Princess Cruises, Mr. Wilson held management positions at the Institute of Hotel and Tourism Management where he led the Educational Division of the Belvoir Park Swiss Hotel School as well as functional hotel and food and beverage operations; The Palace of the Lost City in South Africa, and the Grand Wailea Resort and Spa in Maui, Hawaii where his career as a Chef de Cuisine afforded him the opportunity to cook for celebrities, dignitaries and peers. Starting as a chef by trade with an apprenticeship from the Grove Park Inn and Country Club in North Carolina, Mr. Wilson also earned a degree in Culinary Arts from Johnson and Wales University. Originally from Indiana, Mr. Wilson continues to enjoy traveling the world and now lives with his wife and three daughters in Leesburg, VA.

Please visit http://www.hilton.com for more information.

Mr. Wilson can be contacted at 703-883-1000 or jonathan.wilson@hilton.com

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.