Editorial Board   Guest Author

Mr. Wilson

Jonathan Wilson

VP Product Innovation & Brand Services, Hilton Worldwide

Jonathan Wilson leads a team of the best professionals in the industry to provide global product innovation and brand definition in food and beverage, spa and wellness, rooms division, and meeting and public spaces for 14 worldwide brands. In addition, he is responsible for pursuing the development of strategic opportunities in innovation through creative partner solutions, talent exposure and a fostered environment. Prior to Joining Hilton Worldwide in May of 2015, Mr. Wilson spent 15 years at Princess Cruises, the number one cruise line in the premium market segment and fourth largest cruise line in the world. As vice president, guest food and beverage experience, product development and hotel analysis, Mr. Wilson led the team that creates and delivers the food, beverage, bar, lounge, and dining experiences for guests and crew through guest culinary, dining and beverage services. He was responsible for guiding product development in the areas of culinary, dining and beverage services, through newbuild initiatives, revitalization efforts, capital expenditure, crew engagement and product relevance of Asia source markets. The goal of his team was to create onboard offerings that drive new demand and build customer loyalty while maximizing onboard revenue, cost control, operational efficiencies. Mr. Wilson's positions within Princess Cruises included director of culinary operations, director of hotel operations, vice president of hotel operations for newbuild and product development, and vice president of hotel operations food & beverage and product development. Before joining Princess Cruises, Mr. Wilson held management positions at the Institute of Hotel and Tourism Management where he led the Educational Division of the Belvoir Park Swiss Hotel School as well as functional hotel and food and beverage operations; The Palace of the Lost City in South Africa, and the Grand Wailea Resort and Spa in Maui, Hawaii where his career as a Chef de Cuisine afforded him the opportunity to cook for celebrities, dignitaries and peers. Starting as a chef by trade with an apprenticeship from the Grove Park Inn and Country Club in North Carolina, Mr. Wilson also earned a degree in Culinary Arts from Johnson and Wales University. Originally from Indiana, Mr. Wilson continues to enjoy traveling the world and now lives with his wife and three daughters in Leesburg, VA.

Please visit http://www.hilton.com for more information.

Mr. Wilson can be contacted at 703-883-1000 or jonathan.wilson@hilton.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.