Editorial Board   Guest Author

Mr. Sims

Andrew M. Sims

Chief Executive Officer, Sotherly Hotels

Andrew M. Sims is chief executive officer and chairman of the board of Sotherly Hotels Inc., a position he has held since leading the company's initial public offering in 2004 as MHI Hospitality Corporation. Sotherly Hotels Inc. is a self-managed and self-administered lodging REIT focused on the acquisition, renovation, up-branding, and repositioning of upscale and upper-upscale full-service hotels in the Southern United States. The company's portfolio currently consists of investments in 12 hotel properties comprising 3,011 rooms. Before his tenure at Sotherly Hotels, Mr. Sims served as vice president of finance and development of MHI Hotels Services for seven years before serving as the company's president for nine years. During his time with MHI Hotels Services, he was instrumental to the purchase and renovation of several properties, including but not limited to the Hilton Wilmington Riverside in Wilmington, North Carolina, and the Shell Island Resort in Wrightsville Beach, North Carolina - driving the company's significant growth throughout the 1990s. Mr. Sims is a graduate of Washington and Lee University, from which he holds a bachelor's degree in commerce. He currently serves as a director for Chesapeake Hospitality and previously served on the Franchise Advisory Board for Hilton Hotels. He resides in Williamsburg, Virginia, where he is involved in his local community as a former trustee and basketball coach for Walsingham Academy. Mr. Sims' work with Sotherly Hotels continues a family tradition in the hospitality industry that began with his father, Edgar Sims, Jr., over a half-century ago. Edgar Sims founded Maryland Hospitality Inc., later known as MHI Hotels Services, in 1957 with the purchase of the Royal Pine Motel in Columbia, Maryland.

Please visit http://www.sotherlyhotels.com for more information.

Mr. Sims can be contacted at 757-229-5648 or andrewsims@sotherlyhotels.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.