Editorial Board   Guest Author

Ms. Hoheb

Camille Hoheb

Managing Director, Wellness Tourism Worldwide

Camille Hoheb is the President of Wellness Tourism Worldwide, a strategic consultancy specializing in development, strategic planning and partnerships. Assisting governments, businesses, and entrepreneurs to capitalize on the multi-billion wellness travel industry, Ms. Hoheb is a highly sought after strategic advisor, speaker, and thought leader. Founding Wellness Tourism Worldwide in recognition of the wide gap between quality-of-life, hospitality, tourism and sustainability, her clients include Thailand Tourism Authority, Korean Tourism Office, Sodexo, and IHG, ARIZONA Office of Tourism, Visit Estes Park, Discover Dominica Authority and others.

    Early on Ms. Hoheb helped shape the industry with trendspotting, reports, and public speaking engagements. Her work to advance well-being and economic growth through travel is prolific. Ms. Hoheb is the author of "The Guide to Selling Wellness Travel", which sold in 27 countries and is now available in a Spanish edition, “La Guia Para Vender Viajes de Salud y Bienestar.” She authored several reports including” “The Top 10 Wellness Travel Trends”, “U.S. Vacationers: Health, Happiness & Productivity” and “Wellness Travel: Shaping America's Health & Economy.” She is an accomplished speaker and workshop facilitator. As a topic expert, she has spoken at over 40 events in the Americas, Middle East, Asia and Europe presenting at ITB Berlin, the Arizona Governor's Conference on Tourism, NTA Travel Exchange, ASTA Annual Conference and at the World Food Travel Conference to name a few. Ms. Hoheb developed Wellness Travel Academy - a suite of digital products and online continuing education program for travel agents, tour operators and suppliers.

    She is the editor of the Wellness Travel Journal, an online media and newsletter outlet providing news to both consumers and trade professionals and also is a freelance travel writer. Ms. Hoheb received multiple awards for tourism marketing excellence and was recognized as a “Trendsetter" by TravelAge West. She was recently honored as an “Outstanding Mentor in Travel and Tourism” by witti (an Association for International Women in Travel & Tourism.) Her career spans twenty+ years experience in healthy consumer lifestyle marketing.


    Please visit http://www.WellnessTourismWorldwide.com for more information.

    Ms. Hoheb can be contacted at 310-720-1755 or camille@wellnesstourismworldwide.com

    Coming up in June 2019...

    Sales & Marketing: Selling Experiences

    There are innumerable strategies that Hotel Sales and Marketing Directors employ to find, engage and entice guests to their property, and those strategies are constantly evolving. A breakthrough technology, pioneering platform, or even a simple algorithm update can cause new trends to emerge and upend the best laid plans. Sales and marketing departments must remain agile so they can adapt to the ever changing digital landscape. As an example, the popularity of virtual reality is on the rise, as 360 interactive technologies become more mainstream. Chatbots and artificial intelligence are also poised to become the next big things, as they take guest personalization to a whole new level. But one sales and marketing trend that is currently resulting in major benefits for hotels is experiential marketing - the effort to deliver an experience to potential guests. Mainly this is accomplished through the creative use of video and images, and by utilizing what has become known as User Generated Content. By sharing actual personal content (videos and pictures) from satisfied guests who have experienced the delights of a property, prospective guests can more easily imagine themselves having the same experience. Similarly, Hotel Generated Content is equally important. Hotels are more than beds and effective video presentations can tell a compelling story - a story about what makes the hotel appealing and unique. A video walk-through of rooms is essential, as are video tours in different areas of a hotel. The goal is to highlight what makes the property exceptional, but also to show real people having real fun - an experience that prospective guests can have too. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.