Editorial Board   Guest Author

Ms. Hoheb

Camille Hoheb

Managing Director, Wellness Tourism Worldwide

Camille Hoheb is the President of Wellness Tourism Worldwide, a strategic consultancy specializing in development, strategic planning and partnerships. Assisting governments, businesses, and entrepreneurs to capitalize on the multi-billion wellness travel industry, Ms. Hoheb is a highly sought after strategic advisor, speaker, and thought leader. Founding Wellness Tourism Worldwide in recognition of the wide gap between quality-of-life, hospitality, tourism and sustainability, her clients include Thailand Tourism Authority, Korean Tourism Office, Sodexo, and IHG, ARIZONA Office of Tourism, Visit Estes Park, Discover Dominica Authority and others.

    Early on Ms. Hoheb helped shape the industry with trendspotting, reports, and public speaking engagements. Her work to advance well-being and economic growth through travel is prolific. Ms. Hoheb is the author of "The Guide to Selling Wellness Travel", which sold in 27 countries and is now available in a Spanish edition, “La Guia Para Vender Viajes de Salud y Bienestar.” She authored several reports including” “The Top 10 Wellness Travel Trends”, “U.S. Vacationers: Health, Happiness & Productivity” and “Wellness Travel: Shaping America's Health & Economy.” She is an accomplished speaker and workshop facilitator. As a topic expert, she has spoken at over 40 events in the Americas, Middle East, Asia and Europe presenting at ITB Berlin, the Arizona Governor's Conference on Tourism, NTA Travel Exchange, ASTA Annual Conference and at the World Food Travel Conference to name a few. Ms. Hoheb developed Wellness Travel Academy - a suite of digital products and online continuing education program for travel agents, tour operators and suppliers.

    She is the editor of the Wellness Travel Journal, an online media and newsletter outlet providing news to both consumers and trade professionals and also is a freelance travel writer. Ms. Hoheb received multiple awards for tourism marketing excellence and was recognized as a “Trendsetter" by TravelAge West. She was recently honored as an “Outstanding Mentor in Travel and Tourism” by witti (an Association for International Women in Travel & Tourism.) Her career spans twenty+ years experience in healthy consumer lifestyle marketing.


    Please visit http://www.WellnessTourismWorldwide.com for more information.

    Ms. Hoheb can be contacted at 310-720-1755 or camille@wellnesstourismworldwide.com

    Coming up in February 2019...

    Social Media: Getting Personal

    There Social media platforms have revolutionized the hotel industry. Popular sites such as Facebook, Twitter, Pinterest, Instagram, Snapchat, YouTube and Tumblr now account for 2.3 billion active users, and this phenomenon has forever transformed how businesses interact with consumers. Given that social media allows for two-way communication between businesses and consumers, the emphasis of any marketing strategy must be to positively and personally engage the customer, and there are innumerable ways to accomplish that goal. One popular strategy is to encourage hotel guests to create their own personal content - typically videos and photos -which can be shared via their personal social media networks, reaching a sizeable audience. In addition, geo-locational tags and brand hashtags can be embedded in such posts which allow them to be found via metadata searches, substantially enlarging their scope. Influencer marketing is another prevalent social media strategy. Some hotels are paying popular social media stars and bloggers to endorse their brand on social media platforms. These kinds of endorsements generally elicit a strong response because the influencers are perceived as being trustworthy by their followers, and because an influencer's followers are likely to share similar psychographic and demographic traits. Travel review sites have also become vitally important in reputation management. Travelers consistently use social media to express pleasure or frustration about their guest experiences, so it is essential that every review be attended to personally. Assuming the responsibility to address and correct customer service concerns quickly is a way to mitigate complaints and to build brand loyalty. Plus, whether reviews are favorable or unfavorable, they are a vital source of information to managers about a hotel's operational performance.  The February Hotel Business Review will document what some hotels are doing to effectively incorporate social media strategies into their businesses.