Editorial Board   Guest Author

Ms. Hoheb

Camille Hoheb

Managing Director, Wellness Tourism Worldwide

Camille Hoheb is the President of Wellness Tourism Worldwide, a strategic consultancy specializing in development, strategic planning and partnerships.

Assisting governments, businesses, and entrepreneurs to capitalize on the multi-billion wellness travel industry, Ms. Hoheb is a highly sought after strategic advisor, speaker, and thought leader. Founding Wellness Tourism Worldwide in recognition of the wide gap between quality-of-life, hospitality, tourism and sustainability, her clients include Thailand Tourism Authority, Korean Tourism Office, Sodexo, and IHG, ARIZONA Office of Tourism, Visit Estes Park, Discover Dominica Authority and others.

    Early on Ms. Hoheb helped shape the industry with trendspotting, reports, and public speaking engagements. Her work to advance well-being and economic growth through travel is prolific.

    Ms. Hoheb is the author of "The Guide to Selling Wellness Travel", which sold in 27 countries and is now available in a Spanish edition, "La Guia Para Vender Viajes de Salud y Bienestar." She authored several reports including" "The Top 10 Wellness Travel Trends", "U.S. Vacationers: Health, Happiness & Productivity" and "Wellness Travel: Shaping America's Health & Economy."

    Ms. Hoheb is an accomplished speaker and workshop facilitator. As a topic expert, she has spoken at over 40 events in the Americas, Middle East, Asia and Europe presenting at ITB Berlin, the Arizona Governor's Conference on Tourism, NTA Travel Exchange, ASTA Annual Conference and at the World Food Travel Conference to name a few.

    Ms. Hoheb developed Wellness Travel Academy - a suite of digital products and online continuing education program for travel agents, tour operators and suppliers.

    Ms. Hoheb is the editor of the Wellness Travel Journal, an online media and newsletter outlet providing news to both consumers and trade professionals and also is a freelance travel writer. She has received multiple awards for tourism marketing excellence and was recognized as a "Trendsetter" by TravelAge West.

    Ms. Hoheb was recently honored as an "Outstanding Mentor in Travel and Tourism" by witti (an Association for International Women in Travel & Tourism.) Her career spans twenty+ years experience in healthy consumer lifestyle marketing.

    Please visit http://www.WellnessTourismWorldwide.com for more information.

    Ms. Hoheb can be contacted at +1 310-720-1755 or camille@wellnesstourismworldwide.com

    Coming up in February 2020...

    Social Media: Social Listening Tools

    The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.