Editorial Board   Guest Author

Mr. Pucciarelli

Albert Pucciarelli

Partner, McElroy Deutsch Mulvaney & Carpenter, LLP

Albert J. Pucciarelli is a partner with McElroy, Deutsch, Mulvaney & Carpenter, LLP, a national and international law practice. Active with the firm since September 2005, Mr. Pucciarelli is recognized for his expertise in hotel and resort development and operations. His practice is concentrated in these areas, as well as in aviation law, general corporate law and real estate law.

Between 1988 and 1998 Mr. Pucciarelli served as Executive Vice President, General Counsel and Secretary of InterContinental Hotels, with over 200 hotels in 70 countries. He also served as Chair of the Hotels, Restaurants and Tourism Committee and as Chair of the Aeronautics Law Committee of the Association of the Bar of the City of New York. Lastly, he is a Director and past President of the Hospitality Industry Bar Association.

In addition to his practice, Mr. Pucciarelli has taught International Business Law as an adjunct professor at the Fordham University Graduate School of Business and was a member of that school's Advisory Board. He is currently a member of the Board of Directors of Skytop Lodge, a 155-room vacation property in Skytop, Pennsylvania as well as an active member of Cayuga Hospitality Consultants.

Mr. Pucciarelli offers services in hotel and resort development, legal aspects of hotel operations, litigation support, expert witness testimony, mediation, and alternate dispute resolution. His clients include the owners and developers of Marriott, Ritz-Carlton, Fairmont, Mandarin-Oriental, Hyatt, Andaz, St. Regis, Westin and many more. He is fluent in Russian and a commercially certified pilot, as well as the President of the Mid-Atlantic Pilots Association. Albert serves his community, Ridgewood, New Jersey, as Deputy Mayor and Councilman.

Please visit http://www.mdmc-law.com/ for more information.

Mr. Pucciarelli can be contacted at (201) 493-3718 or apucciarelli@mdmc-law.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.