Editorial Board   Guest Author

Mr. Pucciarelli

Albert Pucciarelli

Partner, McElroy Deutsch Mulvaney & Carpenter, LLP

Albert J. Pucciarelli is a partner with McElroy, Deutsch, Mulvaney & Carpenter, LLP, a national and international law practice. Active with the firm since September 2005, Mr. Pucciarelli is recognized for his expertise in hotel and resort development and operations. His practice is concentrated in these areas, as well as in aviation law, general corporate law and real estate law.

Between 1988 and 1998 Mr. Pucciarelli served as Executive Vice President, General Counsel and Secretary of InterContinental Hotels, with over 200 hotels in 70 countries. He also served as Chair of the Hotels, Restaurants and Tourism Committee and as Chair of the Aeronautics Law Committee of the Association of the Bar of the City of New York. Lastly, he is a Director and past President of the Hospitality Industry Bar Association.

In addition to his practice, Mr. Pucciarelli has taught International Business Law as an adjunct professor at the Fordham University Graduate School of Business and was a member of that school's Advisory Board. He is currently a member of the Board of Directors of Skytop Lodge, a 155-room vacation property in Skytop, Pennsylvania as well as an active member of Cayuga Hospitality Consultants.

Mr. Pucciarelli offers services in hotel and resort development, legal aspects of hotel operations, litigation support, expert witness testimony, mediation, and alternate dispute resolution. His clients include the owners and developers of Marriott, Ritz-Carlton, Fairmont, Mandarin-Oriental, Hyatt, Andaz, St. Regis, Westin and many more. He is fluent in Russian and a commercially certified pilot, as well as the President of the Mid-Atlantic Pilots Association. Albert serves his community, Ridgewood, New Jersey, as Deputy Mayor and Councilman.

Please visit http://www.mdmc-law.com/ for more information.

Mr. Pucciarelli can be contacted at (201) 493-3718 or apucciarelli@mdmc-law.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.