Editorial Board   Guest Author

Mr. Lowenstein

Diego Lowenstein

Chief Executive Officer, Lionstone Development

Diego Lowenstein has been part of the family's varied business interests across several countries for over 25 years. He has held executive positions with several of the family's companies in Argentina, including its real estate holdings and development firm, food service and restaurant operating, and franchising ventures. Mr. Lowenstein's active involvement and know-how in acquiring, developing, revitalizing and repositioning hotels and casinos throughout Florida and the Caribbean has helped lead the entrepreneurial firm to new heights. In partnership with service industry leaders including The Ritz-Carlton Hotel Company, Kimpton Hotels, Hilton Hotels, AM Resorts, the InterContinental Hotels Group, and Virgin Hotels. Mr. Lowenstein has fulfilled developments in markets that include Miami Beach, Downtown Miami, Ft. Lauderdale, Chicago and a half dozen markets in the Caribbean region. His knowledge in multinational operations and marketing has supported Lionstone's further expansion into luxury residential real estate and mixed-use hotel developments. Since 1999, Mr. Lowenstein has served as the Chief Operating Officer of Lionstone and assumed the position of Chief Executive Officer in 2003. Among his many roles, he oversees the asset management structure for third party managed properties, and acts as Managing Partner with joint venture partners in existing operations held in partnership and in newly formed developments. He is responsible for directing activities including deal structuring, financial feasibility analysis, financing, hospitality chain and management firm negotiations, sales and marketing, bidding and construction. Integrity and dynamism have defined Lionstone and its affiliated companies in the United States, the Caribbean and South America for decades. That same spirit motivates the family-owned Lionstone organization as it continues to create distinctive properties that respect and enhance the communities where they invest and work. Please visit http://www.lionstone.net for more information.

Mr. Lowenstein can be contacted at 305-672-5466 or info@lionstone.net

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.