Editorial Board   Guest Author

Ms. Puckett

Katarina Puckett

Vice President of Marketing, Travel Tech Strategies

Vice President of Marketing for Travel Tech Strategies Katarina Puckett helps local and national hotels and travel industry companies develop an effective online presence. Enjoying a nice balance of analytical and creative thinking, Ms. Puckett finds working in the digital marketing world to be the perfect fit for her. As the Vice President of Marketing at Travel Tech Strategies, Ms. Puckett is able to work with clients to ensure their ongoing digital marketing objectives are accomplished. From assisting hotels (and the like) strategize their online marketing tactics to managing the implantation of these marketing strategies, Katarina Puckett is very hands on with her client relationships. She has worked with business strategies for over 10 years. After receiving her MBA, Ms. Puckett concentrated her career specifically on digital marketing, helping a wide array of clients improve their presence online. Working at Travel Tech Strategies has allowed Ms. Puckett to focus solely on the travel industry and understand the marketing needs of hotels and other travel companies. Travel Tech Strategies offers a full range of marketing services including branding, website design & development, content marketing, advertising, SEO, email marketing, and marketing strategy. Ms. Puckett enjoys engaging with people and building relationships; she believes it is nice to have that human element even when working in such a digital world. Her specialties include hotel marketing, search engine optimization, online PPC advertising, social media marketing, content strategy, design strategy, web analytics, business consulting, project management, brand development, and e-commerce.

Please visit https://traveltechstrategies.com for more information.

Ms. Puckett can be contacted at 954-779-2801 ext 306 or Kat@traveltechstrategies.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.