Editorial Board   Guest Author

Ms. Puckett

Katarina Puckett

Vice President of Marketing, Travel Tech Strategies

Vice President of Marketing for Travel Tech Strategies Katarina Puckett helps local and national hotels and travel industry companies develop an effective online presence. Enjoying a nice balance of analytical and creative thinking, Ms. Puckett finds working in the digital marketing world to be the perfect fit for her. As the Vice President of Marketing at Travel Tech Strategies, Ms. Puckett is able to work with clients to ensure their ongoing digital marketing objectives are accomplished. From assisting hotels (and the like) strategize their online marketing tactics to managing the implantation of these marketing strategies, Katarina Puckett is very hands on with her client relationships. She has worked with business strategies for over 10 years. After receiving her MBA, Ms. Puckett concentrated her career specifically on digital marketing, helping a wide array of clients improve their presence online. Working at Travel Tech Strategies has allowed Ms. Puckett to focus solely on the travel industry and understand the marketing needs of hotels and other travel companies. Travel Tech Strategies offers a full range of marketing services including branding, website design & development, content marketing, advertising, SEO, email marketing, and marketing strategy. Ms. Puckett enjoys engaging with people and building relationships; she believes it is nice to have that human element even when working in such a digital world. Her specialties include hotel marketing, search engine optimization, online PPC advertising, social media marketing, content strategy, design strategy, web analytics, business consulting, project management, brand development, and e-commerce.

Please visit https://traveltechstrategies.com for more information.

Ms. Puckett can be contacted at 954-779-2801 ext 306 or Kat@traveltechstrategies.com

Coming up in May 2019...

Eco-Friendly Practices: Corporate Social Responsibility

The hotel industry has undertaken a long-term effort to build more responsible and socially conscious businesses. What began with small efforts to reduce waste - such as paperless checkouts and refillable soap dispensers - has evolved into an international movement toward implementing sustainable development practices. In addition to establishing themselves as good corporate citizens, adopting eco-friendly practices is sound business for hotels. According to a recent report from Deloitte, 95% of business travelers believe the hotel industry should be undertaking “green” initiatives, and Millennials are twice as likely to support brands with strong management of environmental and social issues. Given these conclusions, hotels are continuing to innovate in the areas of environmental sustainability. For example, one leading hotel chain has designed special elevators that collect kinetic energy from the moving lift and in the process, they have reduced their energy consumption by 50%  over conventional elevators. Also, they installed an advanced air conditioning system which employs a magnetic mechanical system that makes them more energy efficient. Other hotels are installing Intelligent Building Systems which monitor and control temperatures in rooms, common areas and swimming pools, as well as ventilation and cold water systems. Some hotels are installing Electric Vehicle charging stations, planting rooftop gardens, implementing stringent recycling programs, and insisting on the use of biodegradable materials. Another trend is the creation of Green Teams within a hotel's operation that are tasked to implement earth-friendly practices and manage budgets for green projects. Some hotels have even gone so far as to curtail or eliminate room service, believing that keeping the kitchen open 24/7 isn't terribly sustainable. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.