Editorial Board   Guest Author

Mr. McKeown

Thomas McKeown

Executive Chef, Hyatt Regency Atlanta

Armed with a wealth of international culinary experience, Chef Thomas McKeown joined Hyatt Regency Atlanta as Executive Chef. Before his current role overseeing the property's dining experiences, Polaris, Sway, Twenty-Two Storys and Market, as well as its in-room dining, special events and banquet operations, Chef McKeown served as Executive Chef at Grand Hyatt Atlanta for five years.

Born and trained in Europe, Chef McKeown began his culinary career at the prominent Limerick Golf Club in Ireland. He completed his culinary training on both sides of the Atlantic at the Limerick Institute of Technology in Ireland and Johnson & Wales University in Rhode Island, where he earned a Master's degree in Food Service Education. Following his studies, Chef McKeown refined his knowledge of contemporary American cuisine as Sous Chef at the exclusive Somerset Club in Boston and moved on to become Executive Chef at the Ellis Hotel in downtown Atlanta, where he concentrated on local sustainable cuisine.

Chef McKeown is a member of Hyatt's Sustainable and Responsible Eating Team, a Corp. initiative which promotes serving local, healthy and responsibly raised ingredients in all Hyatt dining experiences. In 2013, Chef McKeown was awarded "Executive Chef of the Year" by Hyatt Hotels. Passionate about food and an advocate of local and sustainable sourcing, Chef McKeown is also involved with the Hospitality Education Foundation of Georgia. When he's not in the kitchen, he can be found at the Peachtree Road Farmers Market or at local farms alongside his wife Lacy and two children, Aiden and Conner, where he has started Community Supported Agriculture (CSA) programs.

Please visit http://www.hyatt.com for more information.

Mr. McKeown can be contacted at +1 404-577-1234 or thomas.mckeown@hyatt.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.