Editorial Board   Guest Author

Mr. Raz

Jonathan M. Raz

Director of Food & Beverage, Waldorf Astoria Orlando

With nearly 20 years of experience in food and banquet operations, Jonathan M. Raz brings a passion for innovative cuisine to his position as director of food and beverage at Waldorf Astoria Orlando and Hilton Orlando Bonnet Creek. Mr. Raz manages the F&B operations of the hotel complex, including 12 dining outlets, in-room dining service for 1,500 guest rooms and an extensive banquet facility. Offering over eight years of experience as director of food and beverage under the Hilton umbrella, Mr. Raz plays a pivotal role in the property's renowned culinary program, where he works with more than 150 chefs to develop delectable dining experiences and creative group catering menus that continue to earn top honors in food and beverage excellence. Mr. Raz's greatest joy comes from developing original restaurant and bar concepts that provide guests with a customized dining experience. A natural leader, Mr. Raz relishes mentoring and collaborating with his culinary team, helping them hone their skills and push creative boundaries. Exposed to the food operations business at an early age by his father, a food and beverage director himself, Mr. Raz constantly challenges his chefs to develop new approaches to their cooking with a focus on creating ahead-of-the-trend menus that still evoke the comforts of classic dishes. While the majority of his day is spent in operations, Mr. Raz makes time to interact with guests and strives to provide an unforgettable dining experience for every visitor who sets foot in his restaurants. Mr. Raz began his career as the banquet manager at DoubleTree Guest Suites in New York City, working his way up to assistant director of banquets and events at the Waldorf Astoria New York, where he oversaw the operation of presidential dinners and exclusive galas. He continued his career with Hilton as assistant director of food and beverage at Hilton Americas and as director of food and beverage at Hilton Baltimore before his most recent position as director of food and beverage at Hilton Orlando, overseeing all kitchen operations, budgeting and restaurant concepts. Mr. Raz made a name for himself as a culinary leader when he helped open Hilton Baltimore, recruiting all leadership positions and directly supervising the executive chef, director of catering, director of banquet operations and assistant director of food and beverage. An avid cook, Mr. Raz brings his culinary expertise home with him, where he enjoys spending quality time with his wife and three children, dining out and finding time for an occasional round of golf.

Please visit http://www.hilton.com for more information.

Mr. Raz can be contacted at 407-597-5500 or jonathan.raz@hilton.com

Coming up in July 2019...

Hotel Spa: Pursuing Distinction

The Wellness Movement continues to evolve and hotel spas continue to innovate in order to keep pace. Fueled by intense competition within the industry, hotel spas are seeking creative ways to differentiate themselves in the market. An increasing number of customers are searching for very specific, niche treatments that address their particular health concerns and, as a result, some leading spas have achieved distinction by offering only one specialized treatment. Meditation and mindfulness practices are becoming increasingly mainstream as are alternative treatments and therapies, such as Ayurvedic therapies, Reiki, energy work and salt therapy. Some spas specialize in stress management and offer lifestyle coaching sessions as part of their program.  Other spas are fully embracing new technologies as a way to differentiate themselves, such as providing wearable devices that track health and fitness biomarkers, or robots programmed with artificial intelligence to control spa environments, or virtual reality add-ons that transport guests to relaxing places around the world. Some spas have chosen to specialize in medical procedures such as liposuction, laser skin therapy, phototherapy facials, Botox and facial fillers, acupuncture and permanent hair removal, in addition to cosmetic body shaping procedures and  teeth whitening treatments. Similarly, other spas are offering comprehensive health check-ups and counseling services for those who are interested in disease prevention treatments. Finally, as hotel spas continue to become more diverse, accessible and specialized, there is a growing demand for health professionals with a specific area of expertise. There is a proliferation of top class, quality wellness practitioners who make a name for themselves by offering their services around the globe, including athletes, chefs, doctors, physical trainers and weight loss specialists. The July issue of the Hotel Business Review will report on these trends and developments and examine how some hotel spas are integrating them into their operations.