Editorial Board   Guest Author

Mr. Raz

Jonathan M. Raz

Director of Food & Beverage, Waldorf Astoria Orlando

With nearly 20 years of experience in food and banquet operations, Jonathan M. Raz brings a passion for innovative cuisine to his position as director of food and beverage at Waldorf Astoria Orlando and Hilton Orlando Bonnet Creek. Mr. Raz manages the F&B operations of the hotel complex, including 12 dining outlets, in-room dining service for 1,500 guest rooms and an extensive banquet facility. Offering over eight years of experience as director of food and beverage under the Hilton umbrella, Mr. Raz plays a pivotal role in the property's renowned culinary program, where he works with more than 150 chefs to develop delectable dining experiences and creative group catering menus that continue to earn top honors in food and beverage excellence. Mr. Raz's greatest joy comes from developing original restaurant and bar concepts that provide guests with a customized dining experience. A natural leader, Mr. Raz relishes mentoring and collaborating with his culinary team, helping them hone their skills and push creative boundaries. Exposed to the food operations business at an early age by his father, a food and beverage director himself, Mr. Raz constantly challenges his chefs to develop new approaches to their cooking with a focus on creating ahead-of-the-trend menus that still evoke the comforts of classic dishes. While the majority of his day is spent in operations, Mr. Raz makes time to interact with guests and strives to provide an unforgettable dining experience for every visitor who sets foot in his restaurants. Mr. Raz began his career as the banquet manager at DoubleTree Guest Suites in New York City, working his way up to assistant director of banquets and events at the Waldorf Astoria New York, where he oversaw the operation of presidential dinners and exclusive galas. He continued his career with Hilton as assistant director of food and beverage at Hilton Americas and as director of food and beverage at Hilton Baltimore before his most recent position as director of food and beverage at Hilton Orlando, overseeing all kitchen operations, budgeting and restaurant concepts. Mr. Raz made a name for himself as a culinary leader when he helped open Hilton Baltimore, recruiting all leadership positions and directly supervising the executive chef, director of catering, director of banquet operations and assistant director of food and beverage. An avid cook, Mr. Raz brings his culinary expertise home with him, where he enjoys spending quality time with his wife and three children, dining out and finding time for an occasional round of golf.

Please visit http://www.hilton.com for more information.

Mr. Raz can be contacted at 407-597-5500 or jonathan.raz@hilton.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.