Editorial Board   Guest Author

Ms. Starr

Lisa Starr

Principal, Wynne Business

Lisa Starr is the Principal of Wynne Business Consulting & Education, specializing in spa, wellness & salon businesses. Ms. Starr has over 35 years of experience in the beauty & wellness industry. She began her career as a makeup artist with her own line of products, which expanded into multiple salons and spas, and then transitioning into a variety of salon and spa management roles. This management path ultimately lead to a position as general manager of a regional spa chain.

Ms Starr has spent the last 18 years as a consultant and educator, helping owners and operators of spas and wellness facilities maximize their operations performance in both front and back of the house. She has accomplished this while providing exceptional experiences for clients and guests at the same time. Ms. Starr's particular areas of focus include operations, finances & staff compensation, marketing, inventory management, retailing, human resource & leadership development, and business process improvement.

Ms. Starr is the Task Force Chair for the Global Wellness Institute's Consulting Initiative, a Contributing Editor at Dayspa Magazine, and a regular contributor to global trade publications including Spa Business, Spa China and Spa Opportunities a highly-rated speaker at spa and beauty industry conferences, and offers live one-, two- and three-day spa management courses across the globe, as well as through an online learning portal. Ms. Starr is a member of the Institute for Management Consulting.


Please visit http://wynnebusiness.com for more information.

Ms. Starr can be contacted at 610-368-6660 or lstarr@wynnebusiness.com

Coming up in January 2019...

Mobile Technology: The Future is Now

Mobile Technology continues to advance at a relentless pace and the hotel industry continues to adapt. Hotel guests have shown a strong preference for mobile self-service - from checking-in/out at a hotel kiosk, to ordering room service, making dinner reservations, booking spa treatments, and managing laundry/dry cleaning services. And they also enjoy the convenience of paying for these services with smart phone mobile payments. In addition, some hotels have adopted a “concierge in your pocket” concept. Through a proprietary hotel app, guests can access useful information such as local entertainment venues, tourist attractions, event calendars, and medical facilities and services. In-room entertainment continues to be a key factor, as guests insist on the capacity to plug in their own mobile devices to customize their entertainment choices. Mobile technology also allows for greater marketing opportunities. For example, many hotels have adopted the use of “push notifications” - sending promotions, discounts and special event messages to guests based on their property location, purchase history, profiles, etc. Near field communication (NFC) technology is also being utilized to support applications such as opening room doors, earning loyalty points, renting a bike, accessing a rental car, and more. Finally, some hotels have adopted more futuristic technology. Robots are in use that have the ability to move between floors to deliver room service requests for all kinds of items - food, beverages, towels, toothbrushes, chargers and snacks. And infrared scanners are being used by housekeeping staff that can detect body heat within a room, alerting staff that the room is occupied and they should come back at a later time. The January Hotel Business Review will report on what some hotels are doing to maximize their opportunities in this exciting mobile technology space.