Editorial Board   Guest Author

Ms. Markham

Katherine M. Markham

Principal & Co-Founder, ConventionPlanit.com

Katherine Markham, CHME is the Principal & Co-Founder of ConventionPlanit.com, a multimedia search channel and RFP portal. She is responsible for marketing strategies and new business development.

An innovator for her time, Ms. Markham created ConventionPlanit.com in 2003, when online bookings for the meetings industry were not yet widespread. Her vast knowledge of the hospitality industry combined with a desire to solve a problem sparked the creation of ConventionPlanit.com.

The concept was simple: provide meeting planners an easy way to access information while helping suppliers reach more buyers. An Advisory Council of meeting planners assisted in outlining the search functionalities of the website, truly making the website a tool designed by and for meeting planners. With a vision to position buyers with sellers through technology at the forefront, the website is an industry favorite for original meeting planners who prefer a commission-free environment and easy sourcing tools.

Today, ConventionPlanit.com boasts a strong industry endorsement by Senior Planner Industry Network (SPIN), and partnerships that include the American Society of Association Executives (ASAE), Hospitality Sales and Marketing Association (HSMAI), IMEX and IBTM.

Additional digital offerings for suppliers have grown over the year to access hard to reach buyers. Ms. Markham began her career in group sales with Marriott Hotels and has held leadership positions in sales and marketing for Renaissance Hotels, Radisson Hotels, Homestead Resort, Associated Luxury Hotels and Resorts, Inc., Greater Milwaukee Convention & Visitors Bureau, and Expovision. She is also a Certified Hotel Marketing Executive (CHME).

Prior to launching ConventionPlanit.com in 2003, Ms. Markham was Co-Founder of the Alliance Service Network, a lead generation firm for service providers. Ms. Markham was a weekly host of Your Meeting Matters, a segment of the Washington, DC radio program Association Nation, in which she engaged key players in the meetings industry in lively discussions.

Ms. Markham served on the marketing advisory councils for APEX and Event Technology Exposition.

Please visit http://www.conventionplanit.com for more information.

Ms. Markham can be contacted at +1 301-975-9462 or katherinem@conventionplanit.com

Coming up in November 2019...

Architecture & Design: Biophilic Design

The hospitality industry is constantly evolving to meet and exceed guest expectations. As a result, hotels are always on the lookout for new ways to improve the guest experience, and architecture and design is an essential part of this equation. Bold design is often the most effective way to make an exceptional first impression - an impression guests use to distinguish between brands. One design trend that is being embraced worldwide has become known as “Biophilic Design.” Biophilic design is based on the concept of biophilia, which is the theory that human beings have an innate tendency to seek out nature, natural elements, and natural forms. Biophilic design is more than hotels simply adding a surplus of plants; it involves incorporating specific design elements into a hotel in order to imbue it with a sense of wellness and well-being. Some of those elements include exposure to natural lighting; views of nature and rooms with a view; natural architectural patterns; salvaged or reclaimed woods of all types; reclaimed metals; sustainably sourced stone; living green walls and vertical gardens; and direct and indirect exposure to nature. Hotels that have incorporated biophilic design into their properties are reaping the benefits associated with this trend including reduced stress responses, better air quality, lower energy costs, and more positive guest reviews. Biophilic design has also been shown to improve guest moods and to satisfy consumer demand for environmental responsibility. Savvy hotel owners and managers are aware that nature-inspired elements enhance their guests' comfort and well-being, which is why this trend is becoming so prevalent. Biophilic design is just one topic in the fields of hotel architecture and design that will be examined in the November issue of the Hotel Business Review.