Editorial Board   Guest Author

Mr. Wolf

David Wolf

Executive Chef, The Blackwell Inn and Conference Center

David Wolf is American Culinary Federation Certified Executive Chef for The Blackwell Inn and Conference Center at the Ohio State University, Columbus, Ohio a highly respected Preferred Hotels and Resorts, Lifestyles Collection Hotel with the highly acclaimed Forbes and AAA three star rating. The Inn caters to upscale transient executive education guests and the discerning business traveler and is positioned number one in the city of Columbus for annual guest room occupancy year over year in addition to the best hotel in the city from trip advisor reports. Recently the U.S. News and World report Travel ranked the Blackwell the #1 spot for best hotels in Ohio and #1 respectively in the city of Columbus. Chef Wolf's interest in cooking began at age 14 where he helped to prepare traditional Italian cuisine in his grandmother's kitchen. His first restaurant position at age 16 launched his lifelong career in culinary arts. Previous to Chef Wolf's position with the Blackwell he was Executive Chef with the Global Hyatt Hotel Corporation for 23 years holding positions at the Hyatt Regency, Hyatt on Capitol Square and Hyatt's luxury brand at the Park Hyatt Philadelphia at the Bellevue, registered as a National Historic Landmark. Chef Wolf has prior restaurant positions throughout Columbus and in Cincinnati Ohio. Chef Wolf's education took place at La Varenne, Ecole d'Cuisine, Paris France, The International School of Confectionery Arts, The Culinary Institute of America, St. Helena, and The Greenbrier, White Sulfur Springs, West Virginia. He is a member of The American Culinary Federation, World Association of Cooks, the James Beard Foundation and the esteemed Commanderie des Costes du Rhone. Locally, Chef Wolf holds a seat on the Columbus State Community College Advisory Board in addition to Eastland and SW Career and Tec secondary schools. He is the American Culinary Federation Columbus Chapter Chairman of the Apprenticeship Committee in addition to serving a four-year term as Vice President. In March 2008, Chef Wolf received the prestigious Presidential Medallion for years of committed dedication to the American Culinary federation and training of apprentices in culinary arts.

Please visit http://theblackwell.com for more information.

Mr. Wolf can be contacted at 614-247-4014 or wolf522@osu.edu

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.