Editorial Board   Guest Author

Mr. Wolf

David Wolf

Executive Chef, The Blackwell Inn and Conference Center

David Wolf is American Culinary Federation Certified Executive Chef for The Blackwell Inn and Conference Center at the Ohio State University, Columbus, Ohio a highly respected Preferred Hotels and Resorts, Lifestyles Collection Hotel with the highly acclaimed Forbes and AAA three star rating. The Inn caters to upscale transient executive education guests and the discerning business traveler and is positioned number one in the city of Columbus for annual guest room occupancy year over year in addition to the best hotel in the city from trip advisor reports. Recently the U.S. News and World report Travel ranked the Blackwell the #1 spot for best hotels in Ohio and #1 respectively in the city of Columbus. Chef Wolf's interest in cooking began at age 14 where he helped to prepare traditional Italian cuisine in his grandmother's kitchen. His first restaurant position at age 16 launched his lifelong career in culinary arts. Previous to Chef Wolf's position with the Blackwell he was Executive Chef with the Global Hyatt Hotel Corporation for 23 years holding positions at the Hyatt Regency, Hyatt on Capitol Square and Hyatt's luxury brand at the Park Hyatt Philadelphia at the Bellevue, registered as a National Historic Landmark. Chef Wolf has prior restaurant positions throughout Columbus and in Cincinnati Ohio. Chef Wolf's education took place at La Varenne, Ecole d'Cuisine, Paris France, The International School of Confectionery Arts, The Culinary Institute of America, St. Helena, and The Greenbrier, White Sulfur Springs, West Virginia. He is a member of The American Culinary Federation, World Association of Cooks, the James Beard Foundation and the esteemed Commanderie des Costes du Rhone. Locally, Chef Wolf holds a seat on the Columbus State Community College Advisory Board in addition to Eastland and SW Career and Tec secondary schools. He is the American Culinary Federation Columbus Chapter Chairman of the Apprenticeship Committee in addition to serving a four-year term as Vice President. In March 2008, Chef Wolf received the prestigious Presidential Medallion for years of committed dedication to the American Culinary federation and training of apprentices in culinary arts. Please visit http://theblackwell.com for more information.

Mr. Wolf can be contacted at 614-247-4014 or wolf522@osu.edu

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.