Editorial Board   Guest Author

Mr. Stormont

Jim Stormont

President, Stormont Hospitality Group, LLC

Jim Stormont co-founded Stormont Hospitality Group, LLC in 2001 after the sale of Stormont Trice Corporation, a full service hotel management firm in which Mr. Stormont was a principal and the Chief Financial Officer. In 2012 Mr. Stormont re-launched Stormont Hospitality Group as a hotel developer, financial advisor, and asset manager in addition to his ongoing partnership at Grove Street Partners, a real estate firm where Mr. Stormont lead the hotel development and finance practice until 2015 when he resigned from Grove Street to focus solely on Stormont Hospitality. Mr. Stormont's 30 year career in hotel development and finance began at Marriott International and has included positions as CFO of Stormont Trice Corporation., Executive Vice President of Noble Investment Group LLC, Partner at Grove Street Partners, LLC and President at Stormont Hospitality Group, LLC. Throughout his hotel career, Mr. Stormont has gained invaluable experience in all aspects of the development, operation and ownership of hotels, conference centers and resorts. He has played an instrumental lead role in the successful structuring, financing and development of hotels, conference centers and resort properties totaling more than $1 billion. A majority of these hospitality projects have involved structuring economically challenging and complex public/private partnerships requiring extensive legal and financial negotiations with multiple parties. Mr. Stormont has gained a national reputation for public/private hotel development expertise. An Atlanta, Georgia resident, Mr. Stormont and his wife of over 33 years, Beth, have three children, Sarah, Mac and Andy, ages 28, 25, and 23. Sarah attends graduate school in Austin TX, Mac is a consultant with Deloitte in Boston, MA, and Andy is a Financial Analyst in Atlanta, GA. Mr. Stormont is a graduate of Middlebury College (B.A. in Economics) and Cornell University's Johnson Graduate School of Management (M.B.A. in Finance) and is involved in numerous community activities. Mr. Stormont is a Member at the Rotary Club of Atlanta, a Member of the Livable Communities Council of the Urban Land Institute, the past President of his Homeowner's Association, and a former Board Member (Finance Committee Chairman) at Atlanta Country Club where he plays to a scratch handicap. He is a recent golf Club Champion and has qualified and played in both the US Senior Open and the US Senior Amateur golf tournaments.

Please visit http://www.stormonthospitality.com for more information.

Mr. Stormont can be contacted at 770-818-4198 or jstormont@stormonthospitality.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.