Editorial Board   Guest Author

Mr. Steinberg

Larry Steinberg

Sr. Vice President & Chief Technology Officer, Agilysys

Larry Steinberg holds the position of senior vice president and chief technology officer at Agilysys. Agilysys is a leading technology company that provides point-of-sale, property management, inventory and procurement, workforce management, analytics, document management and mobile and wireless solutions and services to the hospitality industry. Mr. Steinberg is responsible for fostering and developing the company's enterprise vision as well as leading the enhancement of the company's in-market products. He was instrumental in envisioning and launching the groundbreaking Agilysys rGuest® product suite, which includes solutions for property management, payment processing, self-service kiosk, analytics, and restaurant reservations and table management. Prior to joining Agilysys, Mr. Steinberg was a development manager for Microsoft, where he focused on automation, interoperability, cross-platform initiatives, and cloud and datacenter management solutions. He joined Microsoft in 2007 as a result of the company's acquisition of Engyro, where he had served as chief technology officer. Mr. Steinberg was responsible for strategic technology initiatives, product development and solution services delivery. Prior to that, he was a founder and director of Dirigo Inc., an enterprise systems management company that delivered commercial products and services to the management industry. He was also the founder and manager of eSpecto Inc., which specialized in the development of e-business monitoring and management software applications. Mr. Steinberg holds a Bachelor of Science degree from Kent State University. Agilysys operates throughout North America, Europe and Asia, with corporate services located in Alpharetta, GA, and offices in Singapore, Hong Kong, Malaysia and the Philippines.

Please visit http://www.agilysys.com for more information.

Mr. Steinberg can be contacted at 877-369-6208 or larry.steinberg@agilysys.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.