Editorial Board   Guest Author

Mr. Steinberg

Larry Steinberg

Sr. Vice President & Chief Technology Officer, Agilysys

Larry Steinberg holds the position of senior vice president and chief technology officer at Agilysys. Agilysys is a leading technology company that provides point-of-sale, property management, inventory and procurement, workforce management, analytics, document management and mobile and wireless solutions and services to the hospitality industry. Mr. Steinberg is responsible for fostering and developing the company's enterprise vision as well as leading the enhancement of the company's in-market products. He was instrumental in envisioning and launching the groundbreaking Agilysys rGuest® product suite, which includes solutions for property management, payment processing, self-service kiosk, analytics, and restaurant reservations and table management. Prior to joining Agilysys, Mr. Steinberg was a development manager for Microsoft, where he focused on automation, interoperability, cross-platform initiatives, and cloud and datacenter management solutions. He joined Microsoft in 2007 as a result of the company's acquisition of Engyro, where he had served as chief technology officer. Mr. Steinberg was responsible for strategic technology initiatives, product development and solution services delivery. Prior to that, he was a founder and director of Dirigo Inc., an enterprise systems management company that delivered commercial products and services to the management industry. He was also the founder and manager of eSpecto Inc., which specialized in the development of e-business monitoring and management software applications. Mr. Steinberg holds a Bachelor of Science degree from Kent State University. Agilysys operates throughout North America, Europe and Asia, with corporate services located in Alpharetta, GA, and offices in Singapore, Hong Kong, Malaysia and the Philippines. Please visit http://www.agilysys.com for more information.

Mr. Steinberg can be contacted at 877-369-6208 or larry.steinberg@agilysys.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.