Editorial Board   Guest Author

Mr. Sisson

Mark Sisson

Co-Founder, NanoTouch Materials

Mark Sisson is the Co-Founder of NanoTouch Materials Mark Sisson is the cofounder of NanoTouch Materials, the world's first and only producer of NanoSeptic continuously self­cleaning surfaces. Mr. Sisson is a graduate of Virginia Tech with a degree in Computer Science. Prior to NanoTouch, he ran an award­winning advertising agency serving several clients in the hospitality, travel and food service industries. As a thought leader in creating self­cleaning products, Mr. Sisson is the author of editorial content for prominent industry publications such as ISSA Today, including articles such as The Psychology of Clean , NanoTechnology­The Next Really Big Small Thing , and most recently The War on Germs Goes High Tech He also manages NanoTouch's research and development program, funded by a $2 million grant, to advance self­cleaning surface technology as well as discover new product applications for the hospitality, food service, healthcare, and facility management industries. This research, as well as current product manufacturing, is being conducted at the Center for Advanced Engineering and Research in Forest, Virginia.Mr. Sisson lives on his farm in Amherst County, Virginia with his wife and two children. Please visit http://www.nanoseptic.com for more information.

Mr. Sisson can be contacted at mark@nanoseptic.com

Coming up in June 2018...

Sales & Marketing: Opinions Matter

Hotel Sales and Marketing Directors manage a complex mix of strategies to attract and convert customers into guests. Part of their expertise includes an awareness of customer behavior during the reservation process, so they can make sure their hotel is favorably positioned. One such trend is the growing popularity of travel review sites. According to one recent survey, 61% of prospective customers consult online reviews in order to validate information about the hotel before making a purchasing decision. Another survey found that the average hotel customer reads between 6-12 reviews across 4-10 properties before making a final decision on where to stay. Similarly, other studies have shown that consumer reviews are a more trusted source of information for prospective customers than other kinds of marketing messaging. In fact, reviews are often considered to be as influential as price regarding whether a customer decides to complete a purchase or not. Plus, travel sites with the most reviews - including recent reviews from satisfied customers and thoughtful responses from staff - were also found to be the most appealing. So having positive reviews on a travel website is essential and can help to increase a hotel's conversion rates dramatically. Of course, there are all kinds of additional marketing strategies for sales and marketing directors to consider - the importance of video and the emergence of live streaming; the implementation of voice search; the proliferation of travel bots; and the development of Instagram as an e-commerce platform. The June Hotel Business Review will report on some of these issues and strategies, and examine how some sales and marketing professionals are integrating them into their operations.