Editorial Board   Guest Author

Mr. Sisson

Mark Sisson

Co-Founder, NanoTouch Materials

Mark Sisson is the cofounder of NanoTouch Materials, the world's first and only producer of NanoSeptic continuously self-cleaning surfaces.

Prior to NanoTouch, Mr.  Sisson ran an award winning advertising agency serving several clients in the hospitality, travel and food service industries.

As a thought leader in creating self-cleaning products, Mr. Sisson is the author of editorial content for prominent industry publications such as ISSA Today, including articles such as 'The Psychology of Clean', 'NanoTechnology-The Next Really Big Small Thing', and most recently 'The War on Germs Goes High Tech'. He also manages NanoTouch's research and development program, funded by a $2 million grant, to advance self-cleaning surface technology as well as discover new product applications for the hospitality, food service, healthcare, and facility management industries. This research, as well as current product manufacturing, is being conducted at the Center for Advanced Engineering and Research in Forest, Virginia.

Mr. Sisson is a graduate of Virginia Tech with a degree in Computer Science.

Please visit http://www.nanoseptic.com for more information.

Mr. Sisson can be contacted at mark@nanoseptic.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.