Editorial Board   Guest Author

Mr. Van Deventer

Paul Van Deventer

President & Chief Executive Officer, Meeting Professionals International (MPI)

Paul Van Deventer joined MPI in April 2013 as President and Chief Executive Officer (CEO). In this role, he leads the strategic direction of the association and is responsible for managing its global staff, operating budget, and membership programs and services.

In addition, Mr. Van Deventer works closely with MPI's Board of Directors and serves as a liaison to the MPI Foundation. He has held a variety of leadership positions throughout his career and has a proven track record for driving business growth and creating brand value.

Mr. Van Deventer most recently served as divisional vice president of the Health & Wellness Division at Walgreens, the largest drug store chain in the United States. Prior to Walgreens, he was the senior vice president of Sales and Field Services at Mitchell International, Inc., a leading provider of information, software and business solutions for the automotive insurance and collision repair markets.

Earlier in his career, Mr. Van Deventer spent 22 years with American Express where he gained experience with the business travel and meeting and event industries. He held positions as director of Multinational Sales and Operations, managing a global business unit with responsibility for more than 50 business travel customer service centers, 500 employees and a meetings/events group focused on the automotive industry.

He also served as vice president and head of Corporate Services Sales - Australia and New Zealand, with responsibility for corporate card and business travel services, and later as vice president and general manager of Corporate Services, Western United States and vice president and general manager of the Multinational Client Group.

Mr. Van Deventer currently serves as a board member for the U.S. Travel Association and Convention Industry Council. He is also an advisory board member for Women In Travel (WINit). Mr. Van Deventer holds a Bachelor of Arts in history from Villanova University and an MBA with a finance concentration from Columbia University.

Please visit http://www.mpiweb.org for more information.

Mr. Van Deventer can be contacted at +1 972-702-3098 or pvandeventer@mpiweb.org

Coming up in October 2020...

Revenue Management: Maximizing Profit

Hotel Revenue Management continues to evolve at a blistering pace. Driven by technological innovation and new distribution channels, there are some dynamic opportunities for expansion in this fast-growing field. The technology is primarily designed to help revenue managers further refine their operations and pricing models to maximize hotel profit. For example, hotels can't be all things to all people, so a key strategy is to precisely identify their target audience. By employing geo-targeting techniques and analyzing behavior such as previous bookings, on-property purchases and online shopping practices, there is an increased capability to define guest demographics. By segmenting customers in more specific ways, hotels are able to create more personalized experiences which, in turn, allow managers to optimize their room rates. It is also an effective way to fulfill the unique needs and preferences of the individual. Another methodology is to consistently monitor the competition's pricing strategies. There are software tools that analyze a competitor's current rates, and then allow a hotel to make its own pricing adjustments. It is also a useful means to conduct forecasting models. Other technologies that are being integrated into a revenue manager's toolkit include Artificial Intelligence in the form of automated algorithms, and Voice Recognition (VR) for data inquiries, rate changes, and booking behavior. Predictive and analytic software programs are also being leveraged to provide more forward-looking data, instead of the usual reliance on historical performance. These metrics allow managers to be more proactive - rather than reactive - with their revenue strategy. The October issue of the Hotel Business Review will examine these developments and report on how some leading hotels are executing their revenue management strategies.