Editorial Board   Guest Author

Mr. Cicero

Sam Cicero

President, Cicero's Development Corp.

Sam E. Cicero, Jr. took over the helm as president of Cicero's Development in 2012 after a successful 35-year career working in all departments of the company. His responsibilities included working on the construction team developing expertise in the various trades, as well as working in the administrative side of the business where his responsibilities included human resources, accounts receivable, information technology and sales and marketing. Today, Mr. Cicero oversees the daily operations of the business and is involved personally with each project, troubleshooting potential challenges and their solutions, communicating with project owners and representatives updating them on the progress of their project. Having been mentored by his father, Mr. Cicero holds the key values and leads the team in the traditions that have made Cicero's a respected leader in the construction and commercial renovation industry, and has played a significant role in keeping Cicero's at the forefront of quality and innovation. After developing expertise in executing their Renovationomix® program and its many divisifered systems, he became a principal developer of the company's highly successful Disruption Avoidance Management (DAM) program that enables hotel clients to continue operating and maintaining high guest satisfaction levels throughout the renovation process. For over 3 decades, Mr. Cicero worked with his father to assemble a team of professionals respected for their commitment to customer service and quality work. Their track record for meeting deadlines and keeping to budget requirements have been second to none, demonstrating how well they know the renovation and construction process. Mr. Cicero solutions-oriented style has earned him a reputation among colleagues and clients alike for his ability to develop solid strategies, handle conflicts and resolve challenging situations. He has also earned industry awards for the company's high standards of excellence. Sam Cicero, Jr. holds all licensing requirements for the various state and municipalities where Cicero's does business, and is uniquely qualified to take Cicero's Development to even greater heights.

Please visit http://cicerosdev.com for more information.

Mr. Cicero can be contacted at 866-904-0141 or secicero@cicerosdev.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.