Editorial Board   

Mr. Nalewanski

Loren Nalewanski

Vice President & Global Brand Manager, TownePlace Suites & Springhill Suites by Marriott

A Hospitality veteran, Loren Nalewanski joined Marriott International, Inc., over 25 years ago and during this time has managed all areas of property operations in many brands. After serving in property roles from coast to coast, Mr. Nalewanski was appointed Vice President, for Talent Management and Work Environment for North America, establishing the Work Environment Center of Excellence at Marriott, guided the architecture of the associate engagement strategy in use globally today for Marriott International. In 2009, Mr. Nalewanski was named Vice President of Global Operations Services working to develop the Global Operations Services group. In this role, he led the teams responsible for key areas related to the deployment of all operational programs, products and services, across all Luxury, Lifestyle and Marriott Endorsed brands. Today, Mr. Nalewanski is Vice President and Global Brand Manager of both the TownePlace Suites and SpringHill Suites by Marriott brands. With more than 280 TownePlace Suites properties open in the United States and Canada (over 190 in the pipeline), and 343 SpringHill Suites (150 in the pipeline), these brands are experiencing remarkable results and growth. Mr. Nalewanski is a Rockford, Illinois, native and a graduate of Johnson and Wales University in Providence, Rhode Island. He is married with four children and resides in Northern Virginia.

Mr. Nalewanski can be contacted at loren.nalewanski@marriott.com

Coming up in June 2020...

Sales & Marketing: Technology Rules

It is impossible for any hotel to develop an effective sales and marketing plan that doesn't include a wide-ranging digital strategy. Online platforms have impacted virtually every aspect of their business, due to major changes in how Internet users research, plan, and book their hotel visits. As a result, a successful plan includes generating traffic through the use of a hotel website, social media, email and a myriad of other digital marketing technologies. One such strategy uses data collection and automation technology to create personalized content to individual customers. The goal of personalization marketing is to engage potential customers by communicating with them as individuals - to establish a more personal relationship - as a way of encouraging them to visit a property. Video marketing is also extremely important. Showing someone authentic video from a specific location is immersive and engaging, and video is still the preferred way for customers to interact with a hotel brand. Voice and Visual Search are increasingly in demand, as consumers are moving away from typing queries into a search engine. Instead, they can simply speak their request into their phone, and find and book a hotel without ever typing a word. Similarly, other platforms allow consumers to search visually for almost any image, and find out pricing information, shopping comparisons and how-to-buy - all from the app. The adoption of Artificial Intelligence is also becoming popular. The ability of chatbots to answer simple questions or fulfill requests 24/7 is undeniably appealing. In addition, A.I. seems best positioned to qualify leads that can be later nurtured and closed by a human sales expert - all at a fraction of the cost of a traditional support team. The June Hotel Business Review will examine how some sales and marketing professionals are integrating these innovative technologies into their operations.