Editorial Board   Guest Author

Mr. Green

Jeff Green

President and CEO, Jeff Green Partners

Led by President and CEO Jeff Green, Jeff Green Partners provides a full spectrum of analytical and interpretive services for retailers, property owners, developers and municipalities. The Phoenix-based firm is a nationally recognized leader in real estate feasibility, with significant experience in everything from shopping center development and re-positioning to retailer expansion and location assessment. Beyond feasibility studies and demographic profiles, the firm provides the kind of in-depth analysis that generates critical context, penetrating insight and valuable strategic direction to many of the country's leading developments. Jeff Green Partners provides both the big picture and the small details, the large-scale feasibility context and the granular market analysis—all within the framework of a boutique, customized research process that delivers clear and concise reports packed with the kind of actionable intelligence and analysis that supports meaningful bottom-line decisions for clients. With over 30 years of experience in the real estate industry, Jeff Green has had extensive consulting experience on a wide range of research projects ranging from feasibility studies for development projects across the U.S. and internationally to sales projections for specific retailers. Mr. Green is a frequent speaker at national and international conferences sponsored by industry organizations such as the International Council of Shopping Centers (ICSC), the Food Marketing Institute and Urban Land Institute (ULI). He is also a regular contributor and source to industry focused media and national media outlets, sharing his market insight on the retail, mixed-use and real estate industry's most important topics and trends. Mr. Green is a graduate of Michigan State University and is a member of the International Council of Shopping Centers, the Food Marketing Institute, American Marketing Association, ULI, International Downtown Association and the Value Retail Association.

Please visit http://jeffgreenpartners.com for more information.

Mr. Green can be contacted at 602-795-8351 or jgreen@jeffgreenpartners.com

Coming up in May 2020...

Eco-Friendly Practices: Creative Innovation

Being eco-friendly is no longer a fad. It is an urgent planetary need and hotels are actively doing their part to reduce their carbon footprint by implementing sustainable, green practices. In addition to the goodwill derived from doing the right thing, hotels are also realizing the benefits to their business. A large percentage of Millennials expect hotels to be eco-friendly and will only patronize those properties that are proudly conforming. Consequently, more hotels are realizing that sustainability is a key element in a successful branding strategy. In addition, going green can lead to a more profitable bottom line, as savings on electricity, water and cleaning materials can add up. Also, there are other advantages that come with being an eco-friendly business, such as government subsidies and tax and loan incentives. As a result, many hotels are finding innovative ways to integrate eco-friendly practices into their business. Geo-thermal energy systems, along with energy-from-waste systems, are being used to heat and cool the property. Passive solar panels, green roofs, natural lighting and natural ventilation strategies also assist in energy conservation. Low-flow water systems and plumbing fixtures make a contribution, as does eco-friendly hardwood flooring, and energy efficient televisions and appliances throughout the property. In addition, some hotels have implemented in-room recycling programs, and only provide all-natural, personal care items. One hotel has actually constructed a bee-keeping operation on their grounds. Not only is this good for the bees but the hotel also produces products from the operation which they sell. This kind of creative innovation also holds enormous appeal to guests. The May issue of the Hotel Business Review will document what some hotels are doing to integrate sustainable practices into their operations and how they are benefiting from them.