Editorial Board   Guest Author

Mr. Green

Jeff Green

President and CEO, Jeff Green Partners

Led by President and CEO Jeff Green, Jeff Green Partners provides a full spectrum of analytical and interpretive services for retailers, property owners, developers and municipalities. The Phoenix-based firm is a nationally recognized leader in real estate feasibility, with significant experience in everything from shopping center development and re-positioning to retailer expansion and location assessment. Beyond feasibility studies and demographic profiles, the firm provides the kind of in-depth analysis that generates critical context, penetrating insight and valuable strategic direction to many of the country's leading developments. Jeff Green Partners provides both the big picture and the small details, the large-scale feasibility context and the granular market analysis—all within the framework of a boutique, customized research process that delivers clear and concise reports packed with the kind of actionable intelligence and analysis that supports meaningful bottom-line decisions for clients. With over 30 years of experience in the real estate industry, Jeff Green has had extensive consulting experience on a wide range of research projects ranging from feasibility studies for development projects across the U.S. and internationally to sales projections for specific retailers. Mr. Green is a frequent speaker at national and international conferences sponsored by industry organizations such as the International Council of Shopping Centers (ICSC), the Food Marketing Institute and Urban Land Institute (ULI). He is also a regular contributor and source to industry focused media and national media outlets, sharing his market insight on the retail, mixed-use and real estate industry's most important topics and trends. Mr. Green is a graduate of Michigan State University and is a member of the International Council of Shopping Centers, the Food Marketing Institute, American Marketing Association, ULI, International Downtown Association and the Value Retail Association.

Please visit http://jeffgreenpartners.com for more information.

Mr. Green can be contacted at 602-795-8351 or jgreen@jeffgreenpartners.com

Coming up in January 2020...

Mobile Technology: Meeting Tech Expectations

What once seemed futuristic is now the norm, owing to the escalating developments in mobile technology, and hotels must continue to innovate in order to meet guest expectations. In a recent study from Mower, 65 percent of guests said they would gladly pay more for a hotel that provides the mobile technology they deem essential. The same study shows that 44 percent of travelers are more likely to book a smart hotel, and nearly 7 in 10 want to use smart devices provided by the hotel. And how do guests wish to use all this technology? A majority expressed a desire for mobile check-in and check-out, and mobile payment options. They also want to be able to stream content from their phone to the TV; to make service requests of the hotel staff; to control in-room lighting, temperature and sound; to order food and beverages; and to request a wake-up call - all from their mobile device. Guests also expressed preferences for robust wi-fi and convenient device charging ports throughout the hotel. They also appreciate the use of hotel branded apps which allow a guest to book a room, access loyalty programs, receive discounts and rewards, and even use the app to choose the room, floor and view they prefer. Some hotel apps also allow a customer to track their charges throughout their stay, rather than waiting to receive a bill at the end. Finally, mobile tech lounges are popping up more frequently in some hotels. These lounges offer guests the opportunity to perform tasks like airline check-ins or access to local info guides, but they also provide a place where guests can comfortably get some work done outside their room. The January Hotel Business Review will report on what some hotels are doing to meet their customers' expectations in the mobile technology space.

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