Editorial Board   Guest Author

Mr. Green

Jeff Green

President and CEO, Jeff Green Partners

Led by President and CEO Jeff Green, Jeff Green Partners provides a full spectrum of analytical and interpretive services for retailers, property owners, developers and municipalities. The Phoenix-based firm is a nationally recognized leader in real estate feasibility, with significant experience in everything from shopping center development and re-positioning to retailer expansion and location assessment. Beyond feasibility studies and demographic profiles, the firm provides the kind of in-depth analysis that generates critical context, penetrating insight and valuable strategic direction to many of the country's leading developments. Jeff Green Partners provides both the big picture and the small details, the large-scale feasibility context and the granular market analysis—all within the framework of a boutique, customized research process that delivers clear and concise reports packed with the kind of actionable intelligence and analysis that supports meaningful bottom-line decisions for clients. With over 30 years of experience in the real estate industry, Jeff Green has had extensive consulting experience on a wide range of research projects ranging from feasibility studies for development projects across the U.S. and internationally to sales projections for specific retailers. Mr. Green is a frequent speaker at national and international conferences sponsored by industry organizations such as the International Council of Shopping Centers (ICSC), the Food Marketing Institute and Urban Land Institute (ULI). He is also a regular contributor and source to industry focused media and national media outlets, sharing his market insight on the retail, mixed-use and real estate industry's most important topics and trends. Mr. Green is a graduate of Michigan State University and is a member of the International Council of Shopping Centers, the Food Marketing Institute, American Marketing Association, ULI, International Downtown Association and the Value Retail Association.

Please visit http://jeffgreenpartners.com for more information.

Mr. Green can be contacted at 602-795-8351 or jgreen@jeffgreenpartners.com

Coming up in February 2020...

Social Media: Social Listening Tools

The reach and influence of social media is staggering. Nearly 3 billion people use social media daily, posting a range of messages, selfies, images, and everything in-between. According to HubSpot, almost 4 million posts are uploaded to the major social networks every single minute! That's an astounding amount of content and it is crucial for hotels to skillfully use social media in order to effectively compete. From establishing a suitable brand identity and voice to creating content across all the major networks (Facebook, Twitter, Instagram, Pinterest, etc.), the goal is to actively engage consumers and to eventually convert them to customers. Some hotels are initiating online contests as a way to attract new customers, while others are rewarding customers with discounts who subscribe to the their email lists or follow their social media pages. Another recent strategy is to employ social media listening tools that track what people are posting online about their businesses. These tools allow hotels to monitor - or listen to - what's being said about a brand across the entire social web, and this can prove to be very valuable, unfiltered information. Social listening permits hotels to be aware of people's opinions about their business, industry or competitors, and some of these tools even listen beyond social media platforms. They also monitor publicly available information on blogs, forums, news outlets and websites. Some listening tools are more focused on gathering and analyzing data, while others offer more engagement-oriented features, which allow hotels to interact with people right from the platform. Often the information that is gleaned from these listening tools ends up being the most authentic, unbiased insights a business can get. The February Hotel Business Review will document what some hotels are doing to successfully integrate social media strategies into their operations.